A new starting point for Shenzhen LED large screen enterprises in overseas markets

2023/05/23

The Belt and Road Initiative advocated by China has brought new opportunities to the countries along the Silk Road Economic Belt. At the same time, as a LED large screen manufacturer, we will also bring new development support points. At present, the domestic LED large screen market is highly competitive and the production capacity is seriously overcapacitated. , Forced enterprises to deepen reforms and improve the comprehensive technology level of LED large screens in China through innovation. With the rise of domestic labor costs, many enterprises have closed their factories and looked for developing countries with rich human resources. The field still has its own characteristics. With the advent of the Industry 4.0 era, the Internet+ and Internet of Things+ models are changing the social landscape. Overseas demand for LED large screens is becoming more and more vigorous. This large market should be one of the major driving forces for the international development of Chinese screen companies. one. Western Europe and North America have great potential in the application of small-pitch LED screens. The "Thirteenth Five-Year Plan" regards the "Belt and Road" as the main strategy for my country's future development and opening up to the outside world, which also makes countries along the "Belt and Road" such as Russia, Southeast Asia, the Czech Republic and other emerging markets become my country's LED large screen products The new blue ocean of export is an important gateway for LED screen companies to enter the Central Asian and Eastern European markets. At present, after years of development and continuous new enterprises joining, the domestic LED display industry has grown rapidly, and the strength of LED large-screen enterprises has been significantly enhanced. At the same time, the domestic market is already in the current situation of overcapacity and oversupply. Many LED screen companies have taken a foot out of the domestic market to find other development territories; while searching, many companies have set their sights overseas and participated in the global market competition. , to find a new space for enterprise development. Last year, overseas orders reached 552 million yuan, a year-on-year increase of 60.46%; the total operating income, operating profit, and total profit of the LED large screen of United Huiye last year increased by 35.00%, 86.32%, and 85.36% respectively, a large part of which benefited from overseas markets Earnings continue to rise. .

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