Analysis of sales model of LED full-color screen industry

Analysis of the sales model of the LED full-color screen industry. Everyone knows that LED full-color screens are widely used. As a product for mass consumption, it can satisfy different users of all walks of life. Because LED full-color screen is a display device, it must be tailored according to the on-site environment of each customer. In the middle, there is a debate between LED full-color screen customization and conventional wholesale series LED screens. The core components are the same, and the difference is LED full-color display. The screen installation environment is different, and the steel structure must be tailored. Recently, there has been a saying in the manufacturing industry such as LED full-color screens: "The greater the product sales, the poorer the quality; the fewer the sales, the better the quality".

Some people put forward this kind of evidence "the amount of cabbage is quite large, is it better than ginseng!?" Therefore, the conclusion is: it is not a large amount or a giant, such as customized products, everyone knows it is good, But it will definitely not have the volume of conventional products, and then end with the method of counter-evidence: large sales volume does not mean good quality. "Ginseng is better than cabbage, big sales ≠ good quality", this concept seems reasonable at first glance, but it is actually a chaotic pseudo-logical thinking, highlighting that some distributors are in the division of labor in the industrial chain " The reasons for the problem of "unclear, inaccurate, and not far away" are as follows: At present, more and more large Chinese LED full-color display manufacturers have deeply realized that in the commercial era where consumption in the terminal market is constantly escalating, product quality determines a The breadth and length of brand life. Only by improving core technologies such as independent innovation design, independent research and development strength, and after-sales service level, can enterprises better gain a foothold on the world stage with quality and brand.

Sales ≠ quality, but quality determines the vitality of the brand, the greater the sales, the better the quality control. As we all know, LED display products are durable products, and the greater the sales volume, the stricter the quality control. Because generally speaking, large companies ship a lot and have a large quantity. The more full-color LED display product quality and corporate brand are in awe, the more they will pay attention to quality issues, and even after-sales service and other aspects.

In the current LED full-color screen industry, the market share of United Huiye’s giant color small-pitch LED is definitely larger than that of traditional LED full-color screens. Then we can say that the quality of small-pitch LED full-color screens is better than traditional LEDs? This is clearly wrong. Think carefully about this kind of pseudo-logic. It is not to highlight the products with high sales volume in the market, and the quality is guaranteed. It is just that some small companies, or even miscellaneous troops, do not do well and make excuses for their products not selling well. As the saying goes, "radish and cabbage each have their own love", is cabbage necessarily worse than people? not necessarily.

Forcibly comparing these two products with different market positioning and functions is like comparing the wholesale market of the LED full-color screen industry with the products in the high-end customized market. The market attributes between the two are different, so why? Judgment? Finally, from the perspective of the terminal market itself, this pseudo-logic is also untenable, because the terminal market is inherently diverse and subdivided, and the quality and quality requirements are also diverse and subdivided. Are Wuling Hongguang and Rolls-Royce the same group of users? If you think about it with your toes, you know it's impossible. The middle class has the needs of the middle class, requiring superior quality and fine service, while the rigid demand is relaxed about quality, or the quality requirements are relaxed, and there is a certain tolerance.

The same is true in the LED full-color display industry. The price/performance ratio of products in the wholesale market and the price-performance ratio in the high-end customized market are two completely different requirements. The different needs of the industry stimulate the refined development of the LED full-color screen industry and the perfection of the market. Therefore, I sincerely hope that our LED full-color display manufacturing companies will not be affected by this, so as not to deviate from the correct market direction. .