General LED advertising screen charging standard

2023/04/11

Generally, the charging standard of LED advertising screens should be measured according to the consumption level of each region and the local economic development status. For example, in first-tier cities such as Shanghai, Beijing, Shenzhen, Guangzhou and other regions, LED advertising screens are usually calculated in seconds. Cities can be calculated on a monthly basis. The quality of LED advertising screens in first-tier cities must be guaranteed, otherwise it will affect the sustainable cooperation of advertisers. At present, LED advertising screens can be installed indoors or outdoors. The value of LED advertising screen charges is measured by the flow of people and different classes of people. High-end and atmospheric places include high-speed rail stations, airports, subways, shopping malls, pedestrian streets, food cities, etc. Precious resources that can be used for advertising. The most common places where LED advertising screens are installed include both sides of the road, squares, entrances of specialty stores or directly-operated stores, gaps in buildings, wall advertising or column advertising screens, etc. In addition, factors that affect the charging standard of LED advertising screens include the size of the screen body. Some screens are 30 meters wide and 15 meters high, with a total area of ​​450 square meters. Some LED advertising screens are only 6 meters wide and 3 meters high, with an area of ​​only More than 20 square meters, so customers will also consider the effect when choosing advertising screens to place advertisements, so the area also has a great impact on the price of LED advertising screens. Usually, the area of ​​outdoor advertising screens is more suitable between 60-150 square meters. If the area is too large, the price of advertising fees cannot be raised too high, and if the screen area is too small, the effect of advertising may not be so good.

According to our communication with advertisers, the general LED advertising screen charges in first-tier cities range from 6,000-15,000 yuan/month, while in second- and third-tier cities, the charges range from 4,000-8,000 yuan/month, and county-level cities usually charge 2,000-15,000 yuan per month. 3,000 yuan/month, depending on the area and location of the LED advertising screen, as well as the duration and number of advertisements on the LED advertising screen, how many times your own advertisements can cycle every day, and how long it can last every day minute. .

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