?How to position the market structure of LED electronic screen

How to position the market structure of LED electronic screens? Now many sales leaders of LED electronic screen companies have conducted in-depth discussions on product sales models. LED electronic screens are sold through mass production channels or customized according to customer requirements. LED electronic screens belong to the equipment category. Products, different use environments have different requirements for LED electronic screens, such as protection performance, brightness requirements, maintenance methods, etc. will directly determine the production process of LED electronic screens. Today, in the LED electronic screen market dominated by consumption, who can rule the roost? For a while, the big names in the industry circle have their own opinions. The "interaction" between two different production models from the development of the LED electronic screen industry has caused a thousand waves with one stone.

The problem that it is difficult to have both fish and bear's paws has also aroused widespread concern from people in the industry. The flames of war have gradually spread to the circle of friends, and big names have stood in line and set their own flags. Recently, many people in the industry have lamented that the industrialized large-scale production of "medium-sized" products in the LED electronic screen manufacturing industry is no longer popular, and customers increasingly prefer and require "customized" products; and "standardization" can reduce Costs, increase production efficiency, reduce consumption, bring more benefits...these voices are endless. How will the led electronic screen industry develop in the future when standardization and customization "mutate"? With the development of led electronic screens to this day, the phenomenon of homogenization is serious, which leads to the compression of corporate profits and the intensification of market competition.

At the same time, China's consumption structure is constantly being upgraded, and consumption habits have also undergone earth-shaking changes. Traditional functional products can no longer meet the needs of local consumers; low-end popular LED electronic screen products are constantly being expelled from the market. The needs of consumers have changed from functional and branded to experiential and participatory. In other words, this also means that opportunities for customization have arrived. Then capturing customers' psychological demands and personalized solutions may be the next breakthrough bottleneck in the LED electronic screen manufacturing industry.

In fact, the concept of customized production of LED electronic display has been around for a long time, but because "customization" has higher requirements for enterprises, only some enterprises have proposed this concept until recent years. Customization can meet individual needs and realize the "production based on sales" of enterprises. Some companies even stand at the highest point of the industry, shouting "customization can win the future".

With the advent of the era of intelligent manufacturing, the type of world economy has changed from market-oriented to consumption-oriented, and customized production models have gradually expanded to the market. Many LED electronic screen manufacturers are surprised that the market demand is no longer "follow the rules" and many users are no longer satisfied with the same mass production of products in the past. Different customers from all walks of life and various industries have diversified needs. Customers no longer can only "passively" choose "assembly line" products directly provided by manufacturers as in the past, and they begin to put forward more stringent requirements for products.

The final say in the industry "controversy" is still above the market. It is not difficult to see that demand and choice are relative terms. Standardization and customization have their own strengths and needs. The purpose of standardization is to reduce costs and consumption through standardized production, and bring greater benefits to consumers of LED electronic screens. It is aimed at the target group; however, customization can meet consumers' personalization and higher levels The demand is aimed at the target individual... Both of them are guided by the needs of consumers of LED electronic screens. There are still voices in the industry who believe that customization and standardization complement each other. Customized LED electronic screen products can be produced in a standardized manner, and standardized products can also be appropriately customized. Even customized LED electronic screens need to achieve large-scale production and industrial development. , the premise and foundation is partial standardization.

For consumers, this "mutual confrontation" between the LED electronic screen industry is always a good thing. Through "mutual confrontation", the respective advantages and disadvantages of standardization and customization are more obvious, which not only rings the alarm bell for both parties to improve their services, but also provides a solution direction for consumers on how to choose LED electronic screen products. On-demand selection is the kingly way . It is believed that with the development of technology and market, my country's LED display industry will gradually improve in the adjustment and form a relatively reasonable industrial structure, a product manufacturing enterprise that focuses on large-scale and standardized production, and focuses on market application and promotion. Technical service-oriented enterprises, professional application-oriented enterprises that mainly meet the needs of professional markets, and other industrial development directions are also of great benefit to the future development of the LED electronic screen industry.

"Standardization" maximizes resource utilization and helps channel development However, it is said that the core of industrialization is "standardization", so does standardization mean no personality? This may be a great controversy surrounding the production of LED electronic screen manufacturing. For a long time, the relatively scattered production chain of the LED electronic screen manufacturing industry and the unbalanced development of the upper, middle and lower reaches have also hindered the development of the industry's standardization process. However, what exactly is industrialized standardization.

It is understood that the standardization of industrialization is to carry out standardized production through standardized components, so as to achieve priority in efficiency. If the LED electronic screen manufacturing industry has a standardized system, the enterprise can maximize the utilization of resources, and the products can also be mass-produced on the basis of standardization, thereby reducing operating costs and improving the competitiveness of enterprises. The value of led electronic screen is better embedded in users. Today, the led electronic screen industry has developed for nearly 30 years.

Looking back at the development of the industry, it is not difficult to see that the LED electronic screen industry may be able to truly adapt to the quantification of production through standardized production. Only when LED electronic screen companies can adapt to the standardization requirements of various application fields can they promote LED electronic screen companies to expand the market. Just like the vigorous development of the current channel, when the market demand becomes larger, the only way to expand the channel is to realize the standardized production of the same category of products.

And a senior person in the industry said that through the wholesale of a large number of standardized products through the channel, the inventory sales are convenient, and there is no deposit or delay, and mass production. Not only can it reduce costs, improve the cost performance of products, but also avoid complicated production processes under unified standards, and at the same time provide a basis for quality assurance of LED electronic screen products. Therefore, under this production model, the channel strategy has become the common choice of many enterprises.

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