LED advertising machine becomes a new generation of three-dimensional advertising carrier

LED advertising machine is a new generation of intelligent equipment, which constitutes a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and conducts advertisements through multimedia materials such as pictures, texts, videos, and small plug-ins. The original idea of ​​the LED advertising machine is to change the advertising from passive to active, so the interactive nature of the LED advertising machine makes it have many public service functions, and to attract customers to actively browse the advertisements. The mission of the LED advertising machine at the beginning of its birth was to change the mode of passive advertising, and to attract customers to actively browse the advertisement through interactive means. The development direction of the LED advertising machine has been continuing this mission: intelligent interaction, public service, entertainment interaction, etc. LED advertising machines have always been dominated by liquid crystal displays, and have always been dominated by LCDs. Generally, LCD displays are used to play advertisements, especially suitable for high-end brand integrated multimedia technology, to deliver comprehensive product information to consumers. promotional information, etc. Improve the display rate and display effect of products at the sales terminal, and stimulate impulsive purchases. It is placed next to the products in the store and can be automatically opened for publicity. Compared with other traditional media and promotion methods, the investment is extremely low and the cost performance is extremely high. Therefore, it has become the favored object of many advertising owners. The advantages of the advertising machine are very obvious, mainly in several aspects: the target audience is accurate: it is aimed at the audience who is about to make a purchase; the form of publicity is novel: the form of publicity in the form of multimedia next to the product is very novel, and it is currently the most fashionable in the mall Novel form of advertising; free of modification fees: any previous advertising form, including printed matter, has a fee for modifying the content, which effectively cooperates with TV advertising (1% of TV advertising costs, 100% deepening of TV advertising effects.) Can be the same as TV The content of the advertisement is consistent, and it will continue to guide consumers to purchase in the important link of the sales terminal; the advertisement period is longer: it can be continued for a long time, and it will be promoted next to the product 365 days a year, and there is no need for manual maintenance, the cost is extremely low, and the audience is extremely wide , very cost-effective. Convenient update: Multiple advertising machines can be controlled remotely for online synchronous update. Due to these special advantages, the application fields of LED advertising machines are also very wide, in hotels, commercial office buildings, elevator entrances, elevator rooms, exhibition sites, entertainment and leisure places. Subway station, railway station, airport. In a taxi, on a tourist bus, on a train, in a subway, in an airplane. Shopping malls, supermarkets, chain stores, specialty stores, etc. Almost pervasive in our lives. It can be said that the advertising machine has become the fifth media around us. When it comes to information media, most people immediately think of newspapers, radio, television, or the Internet. But today's information publishers are no longer satisfied with these traditional information channels that have a wide audience but are not targeted. The information media market is shifting from mass marketing to segmented marketing. Under such a background, LED display companies are also aiming at this emerging market segment, competing with traditional display devices, and have great enthusiasm to replace LCD advertising machines. In terms of technology, with the improvement of LED chips and packaging technology, the spacing of LED display lamp beads is getting smaller and smaller, and the definition is getting higher and higher. The progress of the industry has enabled the LED display screen to break through the restriction that it is only suitable for long-distance viewing, and start to get closer and closer to the audience. LED small-pitch advertising machine is the representative product. Such a small-pitch advertising machine has realistic display effects and excellent visual effects. Many companies have successfully developed it and applied it in various fields. At present, many companies in the industry have begun to make efforts on LED advertising machines, and have formed a certain scale in the early stage, and have received engineering orders from large companies, and the market has responded well. Compared with LCD displays, LED displays have more advantages in terms of brightness, power consumption, viewing angle and refresh rate. The power consumption ratio of LED and LCD is about 10:1, and the higher refresh rate makes LED have better performance in video, which can display various text, numbers, color images and animation information, and can also play TV, Video, VCD, DVD and other color video signals, multiple display screens can also be networked for broadcasting. It can also be taken care of under strong light, and can adapt to the low temperature of minus 40 degrees. Using LED technology, it is possible to manufacture displays that are thinner, brighter, and clearer than LCDs, and have a wide range of application prospects. Generally speaking, the cost of LED screens will be relatively high, but no matter in terms of clarity or color fidelity Generally speaking, it is better than the LCD screen. Considering the price alone, LED advertising machines have a larger market space than LED large screens that cost hundreds of thousands or millions. In terms of media value, compared with LED large screens, LED advertising machines are easier to form an LED advertising network within a region, and the cost of advertising is also low, which is easy to be welcomed by regional advertising companies. In 2015, many companies already had their own layout and strategic planning in the field of advertising machines. In 2016, it was a stage of product launch and deepening. So as far as the current situation is concerned, LED advertising machines have relatively good development prospects. .