LED electronic large screen industry 4.0 quietly struck

"LED electronic large screen industry 4.0 is coming quietly" my country is a big consumer of LED electronic large screen products, and it is also a big manufacturer of LED electronic large screens. However, due to the late start of LED in my country, LED electronic large screens are gradually semi-automatic from the initial manual workshops. In production, the industry has realized that the efficiency of manual replacement of equipment can be greatly improved, and the process of LED electronic large screens has also been comprehensively improved, and the consistency effect of LED electronic large screens has been significantly improved. With the national 2025 plan, Industry 4.0 will soon enter our vision. LED electronic large screens have been widely used in advertising media, sports venues, stage performances and other fields, and have also become the most mature market segment in China's LED application field. According to the data of High-tech LED Industry Research Institute, as of the end of 2011, there were about 1,210 LED large screen manufacturers in China, and the output value of LED electronic display screens reached 21.9 billion yuan.

So in this context, how should China's LED electronic large screen industry develop? How should the enterprise be laid out? The layout analysis and trend forecast of the LED electronic large screen industry in 2016/2017 are as follows: a reasonable division of labor within the industry and the formation of a new industrial structure. With the development of technology and market, my country's LED electronic large screen industry will gradually improve in the adjustment and have a reasonable division of labor, forming a new industrial structure. In the overall industrial chain, the formation of leading enterprises in the production of LED devices and backbone enterprises in the production of display products will redefine the division of labor between upstream and downstream industries, highlighting the specialization and collaboration of labor.

Perhaps in the early stage of the development of the semiconductor lighting industry, the division of labor and collaboration between LED device manufacturers and display product manufacturers was relatively vague, but with the expansion of the market and the maturity of technical products, this definition will become increasingly clear. In the LED electronic large screen industry, the enterprise groups in the industry will be properly classified, and gradually form a technology development enterprise focusing on the research and development of key control system technology, a product manufacturing enterprise focusing on large-scale and standardized production, and a market-oriented enterprise. Application and promotion-oriented technology service-oriented enterprises, professional application-oriented enterprises that mainly meet the needs of professional markets, etc. The standardization of conventional products, the specialization of application products in specific fields, and the publicity, implementation and promotion of relevant standards will promote the standardized development of LED electronic large-screen products.

Among the conventional LED electronic large-screen products, standardized display devices and control systems will be more widely adopted, and integrated LED electronic large-screen products will occupy a major position in the industry. The production of standardized LED electronic large-screen products and The specialization of market technical services will be more obvious. In the field of professional applications, in order to meet the needs of professional applications, the professional level of LED electronic large screen products will continue to improve, and specialized products combined with application requirements will expand to form new products and new application fields for LED electronic large screens, such as Large-area LED electronic large screens for urban lighting projects, LED electronic large screens for sports venues, LED electronic large screens for transportation, etc. The deepening of product technology and diversification of products, the continuous improvement of LED device technology and performance, and the rapid development of electronic technology have brought a good foundation for the technical deepening and improvement of LED electronic large screen products.

At the same time, LED electronic large screens have been widely used in various fields of social life, and the development of the semiconductor lighting industry has brought good opportunities for the LED electronic large screen industry. Therefore, the development prospects of the LED electronic large screen market are optimistic. The technical basis and level of my country's LED electronic large screen industry should be said to be quite advanced. The main products and key technologies can be kept in line with the advanced level of the same industry in the world, but the technological level is relatively backward. In terms of product standardization, overall system design, There is a clear gap with foreign countries in terms of reliability, manufacturing process, and testing methods. Deepening the connotation of technology, enriching the product system, diversifying products, and highlighting the advantages of leading products will be an important trend in the development of the LED electronic large screen industry in Chengdu, Sichuan.

Looking back on 2016, the development of the entire LED electronic large screen industry can be found that the situation of the LED electronic large screen industry is as follows: the mergers and acquisitions of LED electronic large screen companies are becoming more rational, and the phenomenon of mergers and acquisitions among enterprises in the LED electronic large screen industry in 2016 is still It is lively, but it is more rational, and the situation of "mergers and acquisitions after a disagreement" rarely occurs. In recent years, there have been more and more cases of horizontal and cross-border mergers and acquisitions in the LED electronic large screen industry. According to statistics, since 2013, the amount of mergers and acquisitions in the LED electronic large screen industry has increased rapidly year by year. In 2013, this value was 2.6 billion yuan. In 2014, it was 6 billion yuan, and the number of merger targets and the amount of mergers and acquisitions doubled year-on-year. In 2015, the amount of mergers and acquisitions exceeded 10 billion yuan. Regardless of the form of mergers and acquisitions, they are part of the company's own development strategy and the needs of the company's survival and development. Even after the company has developed to a certain stage, it is indispensable for it to maintain continuous competitiveness as a market competitor. a part of.

In this context, the living space of small and medium-sized enterprises has been severely squeezed, and the pressure of survival has increased suddenly. Being controlled and merged has become an inescapable problem lying on the road of the development of these enterprises. Indeed, the current domestic LED electronic large screen industry has entered a new stage of in-depth adjustment. The barbaric growth, staking-style development, and profiteering business model have come to an end.

From incremental competition to stock competition, the initial extensive competition has gradually shifted to the competition of comprehensive strength represented by capital and technology, and the decisive factors of enterprise comprehensive strength and brand competition have been gradually strengthened. Through horizontal mergers and acquisitions, enterprises can bring economies of scale, increase the market share of enterprises, suppress competitors, increase entry barriers in the field of enterprises and differentiate advantages of enterprises, such as Unilumin's acquisition of Radio, Lanpu Technology; through vertical mergers and acquisitions It can expand the strongest LED industry chain, realize the in-depth integration and optimization of resources in all links of the industry chain, and improve the overall competitiveness of the enterprise. Diversify the company's main business risks and realize business transformation, such as Alto Electronics' acquisition of Qianbaihui and cross-border lighting; cross-border mergers and acquisitions can tap a larger market and profit space for enterprises, such as Leyard's acquisition of Planar Electronics and PLANAR in the United States. VR/AR applications are booming. The first-tier LED electronic large-screen companies are competing to deploy, and they are popular in 2016. VR/AR technology combined with display applications has become a black technology that has attracted people's attention and expectations.

As an important member of the display field, LED electronic large-screen displays benefit from the development of small-pitch LED electronic large-screen high-definition and intelligent display technologies. The combined application of LED electronic large-screen displays and VR/AR technology is unstoppable. In 2016, domestic LED electronic large screen companies have entered the VR field one after another, opening the first year for LED electronic large screen companies to develop the AR/VR market. On May 9th, Lianhuiye planned to invest USD 4.5 million to acquire 51% equity of Artixium Display Ltd. With the help of Artixium's certification qualifications, Lianhuihui's technical reserves and LED electronic large screen manufacturing capabilities will be combined with Artixium's technology to accelerate Open up the virtual display market. On June 21, Unilumin Technology and Wonderland Technology formally signed the "Strategic Cooperation Agreement". Based on the principles of complementary advantages, win-win cooperation and sustainable development, the two parties will carry out comprehensive strategic cooperation in the fields of virtual reality and visual display, and will VR/AR application is an important direction of the development strategy of both parties.

On March 22, Leyard and Sichuan University Zhisheng signed the "Virtual Reality Technology Innovation and Application" Strategic Cooperation Agreement. The two companies will jointly study the integration and application of LED small-pitch display technology and VR technology. At the same time, Leyard By participating in the China Virtual Reality Industry Alliance, and together with its strategic partners Lifeng Culture, Jinlixiang, Shuhu Image, domestic first-line cultural tourism, digital dance beauty, and digital performing arts companies, De is committed to the in-depth development of the virtual reality cultural tourism industry. In addition, through its A wholly-owned subsidiary invested in Magic Leap, a well-known augmented reality company, to accelerate the integration of VR/AR/MR fields. Liantronics has cooperated with a well-known domestic virtual reality system product and application company to study the VR virtual display system solution based on LED small-pitch display technology, and hopes to realize the wide application in the field of education and training relying on virtual reality technology. As a newly emerging technology, VR/AR display has attracted the attention of market investment due to its super immersive experience and sense of substitution, which is different from traditional information dissemination. The market size of the /AR industry will reach 30 billion and 120 billion US dollars respectively, and the market size of head-mounted VR hardware will reach 2.8 billion US dollars in 2020, and the compound growth rate is expected to exceed 100% in the next 5 years.

The combined application of LED electronic large screen and VR/AR technology may become another growth point of LED electronic large screen after the outbreak of small spacing. The trend of intelligentization of LED electronic large-screen screens has become more and more obvious. In recent years, with the rise of new technologies such as the Internet of Things, mobile Internet, big data, cloud computing, wireless communications, and artificial intelligence, interconnection and intercommunication technology has The development of all walks of life has provided a huge driving force, which has influenced people's working methods and thinking habits in a subtle way, and has also promoted the innovation of development strategies of all walks of life. Since LED smart displays are currently widely used in the construction of smart cities, they are also called LED smart city terminals.

The LED smart city terminal was born out of the original LED electronic large screen, but it has many differences from the original display in many aspects such as applied technology, product form, application range, product function, and operation business model. It is characterized by intelligence and IoT. At present, many LED companies with insight into the opportunities have been keenly aware of the role of interconnection and intercommunication technology in promoting the development of the entire industry, and adjusted their development strategies accordingly. Re-layout, the introduction of new products combining LED electronic large screens and smart ecosystems, which also provides new kinetic energy and new vitality for the LED electronic large screen industry that has entered the bottleneck period. The LED rental market has been ignited again, but in the past two years, affected by the national thrift policy, it has brought a lot of impact to the LED rental market, especially the promulgation of the "Entertainment Restriction Order", the reduction of star business has directly led to the LED electronic large screen The stage rental market has shrunk significantly.

With the wide application of LED electronic large screens in the market, in recent years, its excellent advertising ability has been recognized and favored by more and more businesses, and it has also given birth to the LED rental market demand. Many conferences, exhibitions, performances, etc. All occasions are keen on LED rental equipment, which has become a convenient, efficient and cost-saving important choice for merchants. After a period of time, as everyone's understanding of the policy returned to rationality, LED leasing returned to the peak of the market, igniting the passion of many businesses in the leasing field. Since 2016, major domestic LED screen companies have been scrambling to engage in new technology development and new product development in order to occupy the rental market, launched new rental products, and made many impressive large-scale project projects. Look, LED rental has ushered in a new market, the Red Sea.

The above is the 2016/2017 year LED electronic large screen industry layout analysis and trend forecast compiled by the editor. If you want to know more industry information, you can refer to the market demand and investment of China's LED electronic large screen industry in 2016-2021 Advisory report. .