LED electronic screens have obvious advantages in replacing traditional display products

LED electronic screen is one of the most high-end advertising carriers in the field of outdoor display. In the past, it was spray-painted and turned on three sides, but it has been gradually replaced by large LED screens. The rapid expansion of the LED electronic screen market has become the first-level market segment of the LED industry after it has been listed as the LED display market. It is estimated that by 2020, the global LED electronic screen market will reach 30 billion US dollars. At the same time, low brand share and structural overcapacity have become prominent issues affecting China's LED screen industry." Sui Shirong, president of Shenzhen LED Industry Federation, said. In the context of the continued growth of the global LED electronic screen market, China's display screen There is still a lot of room for development in the industry in the future. However, it is worth noting that while China's LED electronic screen industry is booming, there are also some prominent problems: one is the brand problem. The author is concerned about the LED electronic screen market in key countries around the world After an in-depth analysis, in 2014, the export value of China's LED electronic screens and related backlight products to the United States, Germany, and Russia accounted for 39.4%, 36.2%, and 46.7% of the imports of such products in the above countries. Look, the LED electronic screens of Chinese companies should have a certain market share in the above countries, but judging from the brand share of LED electronic screens in these countries, in the list of the three countries, none of the top ten brand shares in China This shows that although Chinese enterprises sell their products to countries around the world, they seriously lack brand influence in the international market, and there are still a large number of OEM sales and OEMs. In recent years, the LED electronic screen industry has developed very fast, and has It has become the second largest segment in the LED industry after LED lighting. According to statistics, in 2014, the global LED display (including display screens and other backlight products) market size has reached 9.6 billion US dollars. According to forecasts, In the future, the global market demand for LED electronic screens will continue to grow rapidly, and the average annual growth rate will exceed 20% in the next five years. It is estimated that by 2020, the global LED screen market will reach 30 billion US dollars. At the same time, in the global On the supply side of the LED electronic screen market, China is the most important manufacturing base. In 2014, the export value of LED electronic screens (including display screens and other backlight products) in Guangdong Province alone reached 14.433 billion yuan, a year-on-year increase of 30.58%. One is the problem of structural overcapacity. In recent years, the technical threshold of the downstream low-end field of LED electronic screens has become lower and lower. Disorderly competition between enterprises and price wars led to a rapid decline in the price of finished display screens, which severely reduced the profit margins of enterprises and brought a certain development crisis to the entire industry. In the next few years, the global LED display industry will develop rapidly. A few years are also the key years for the development and growth of domestic LED companies. In the case of rapid changes in the entire industry, if a large number of companies do not enter, they must retreat. If they cannot be successfully upgraded, they will gradually lose their competitiveness. For the current LED electronics In the screen industry, from the demand side, the global LED large screen market demand will continue to grow in the future, and enterprises have huge room for development; from the supply side, domestic LED electronic screen companies still need to further improve in terms of technology, brand, and channels , the entire industry still has problems such as low concentration and structural overcapacity. Recently, under the leadership of Xi Jinping, supply-side reform has become a very hot topic. The LED electronic screen industry also urgently needs supply-side reform. For Domestic LED electronic screen companies should pay more attention to core technology research and development and brand channel construction, consciously establish independent brands in the international market, build international sales channels, and enhance brand international influence. At the same time, in the context of the current global LED industry reshuffle, our companies can also consider using financial means to grow bigger and stronger, and enhance their domestic and international competitiveness through mergers and acquisitions of excellent companies at home and abroad. .