LED large screen enterprises use the power of the wild to create a brand war

Interoperability enables innovation. At present, most Chinese LED large screen companies have such a difficulty: you make your LED screen, and I make my chip. All types of companies in the vertical field of the industry are fighting alone. The consequence of this situation is that downstream companies have to pay high costs to upstream companies in order to obtain chips and other components, and are subject to others in terms of technical standards; Appropriate components and R&D innovations can only be "deadborn", and they will be stranded. Industry experts pointed out that once a Chinese company has the ability to integrate the upstream and downstream of the industrial chain, it can obtain obvious cost advantages and synergistic advantages. It can perform rapid product iterations from the source of technology to full-screen products, and even promote industry standards. The innovation formulation, leading the development of the industry, and driving the industry enterprises to enter the healthy development of the ecological circle to gain profits. The embodiment of brand value is the winning point. Just like LED large-screen enterprises, from indoor display, commercial display to outdoor large-screen display, many enterprises have aggressively entered the LED display market. Especially under the influence of the smart environment, the LED industry pays more attention to high-efficiency performance and The application of intelligence has gradually transitioned from "price war" to "brand war" and "value war", all of which have extremely high requirements on the comprehensive competitiveness of enterprises. According to industry experts, initially it was the correct strategy for Pinyi to win with its price advantage, but as an e-commerce company that focused on long-term continuity, Pinyi ignored the two major issues of quality and service, which eventually led to its "failure" on the road to transformation. The demise of a brand is sad, but the reasons behind it are more worthy of savoring in sorrow. This company has only an outer shell but no inner core. It just squanders its beautiful appearance on major events and does not understand the importance of internal "cultivation". Gold and jade are among them, and others are ruined. The quality of LED screen products is the life and soul of a brand. Products without quality are doomed to be eliminated by the market, and their brand value is also slowly worn out in the process. Throughout the world, German cars mean quality assurance, and Swiss watches mean precision and meticulousness. The world's top 500 companies are all famous for their high-quality products and services. Enterprise Transformation Needs Prehistoric Forces With the start of China's "13th Five-Year Plan" and the continuous deepening of the "Made in China 2025" strategy, Chinese manufacturing companies are facing fierce competition in the process of transformation and upgrading. How to stand out among them? Enterprises must resort to prehistoric power. Looking at the market, the fierce competition has reached an unprecedented height. New LED large screen companies are born every moment, and some companies close down and withdraw from the market. When the competition enters the late stage, companies are not only competing for technology and innovative products, but also pay more attention to the operating efficiency of the system combined with their own business strategies. Schneider Electric always pays attention to the continuous improvement of energy efficiency and productivity of enterprises, provides customers with full-life cycle manufacturer-level services from equipment, systems to overall solutions, and provides diversified and customized services according to different needs of users and industry characteristics. A business owner said frankly that he is now devoting 200% of his energy to running the LED display industry every day, and he is afraid that the company will be closed when he opens his eyes tomorrow. Perhaps his statement is a bit exaggerated, but the degree of competition in the market can be imagined. If you want to live well in the market, or even thrive, you can't get it if you don't devote yourself wholeheartedly and concentrate on fighting against the big LED screen. It is not an exaggeration to use the power of the prehistoric for a place. .