New advantages of LED screen technology

In the past few decades of LED screen development, from the original monotonous text display to the emergence of high-definition full-color LED screens, it has gradually added a lot of fun to people's vision. LED screens are still moving towards high grayscale and refresh. Irregular special-shaped LED screens are also emerging. A set of data shows that the global LED industry market size in 2016 reached 699.6 billion yuan, an increase of 8.6% over 2015. China's LED screen market, led by small-pitch products, also showed a highly booming situation in 2016, and is expected to maintain a growth momentum of 20% to 30% in the future.

Huge market demand is triggering fierce competition among LED screen manufacturers for the market. All major screen companies have made corresponding adjustments in order to survive and develop: there are those who expand the industrial scale, those who play cross-border, and those who accelerate to seize emerging markets... In this smoky "screen display" In "The Great War", who can become the "darling" on the battlefield and have the last laugh? The rise of small-pitch LED screens has opened up the way for LED screens to be used in commercial and civilian markets. Compared with traditional LED splicing and DLP splicing, small-pitch LED screens have advantages in splicing, brightness, color saturation, resolution, and application flexibility. etc. are more advantageous. With the continuous development of technology, P1.3-P1.9 small-pitch LED products have become the mainstream of market applications, and the small-pitch LED market will become "smaller" in the future.

Samsung's refined fine-pitch screen won the 2017 ISE Best Small-pitch LED Award, redefining the industry standard. At the ISE 2017 exhibition, Samsung first launched the LED Signage IF series (P1.2 / 1.5 / 2.0 / 2.5), a fine pixel pitch product with high dynamic range (HDR) technology, which became the focus of attention. It is reported that Samsung's product has a new level of LED image quality with an innovative image processing platform, with a dynamic brightness of up to 4000nit and a dynamic contrast ratio of up to 10000:1.

Samsung uses non-glare ITM (Inverse Tone Mapping) and dynamic peaking technology, ICC (Integrated Color Control) to prevent color distortion, and low gray scale calibration algorithm, so that the color and brightness of the picture are restored to the real thing, and it has established a new brand for the LED market. Quality standard. Samsung's multi-dimensional layout, innovative LED technology to create industry advantages Due to the high technical threshold, it is not easy for companies to get a share in such a large market as LED. According to analysis by industry insiders, only those enterprises with real technical strength and forward-looking vision can continuously expand the market.

As a leader in the LED screen industry, Samsung has made breakthroughs in a number of innovative technologies. Its intelligent LED screens have been successfully promoted in offline scenes such as art galleries, museums, large shopping malls, hotels, luxury stores, and automobile 4S stores. Merchants have brought advanced digital marketing solutions. These advantages of Samsung LED have been highly recognized in the cooperation between Samsung and Luo Hong Photography Art Museum. Luo Hong said in an interview: "When designing this space, we found that only by choosing the right screen can we present visitors with a visual feast with the characteristics of an art museum... In order to fully present the beautiful scenery shot, we ideally The LED screen in the display must be able to display true and natural colors.

"The Samsung LED screen is the only product that can meet the perfection requirements of art museums. With up to 98.3% Adobe color reproduction capability and borderless design, the Samsung LED screen restores the most realistic colors and image quality, presents beautiful visual effects, and faithfully reproduces The appearance of the original work of the master of art makes the LED screen truly enter the palace of art. At the same time, the original ultra-clear color technology of Samsung LED can produce more color scale details and restore sensitive colors.

That's because the color adjustment points have been significantly increased by a factor of 7, with richer, more detailed shades and a choice of 5 colors for color burn, producing richer and clearer tones where they're needed most. Samsung LED's unique 4-step image quality enhancement to ultra-high-definition resolution, further perfecting details in lifelike. Corrects for color differences between the display and content source through advanced color gamut mapping, accurately reproducing the original color of the content on the LED screen.

LED creative display leads the new trend of business display. Intelligent and innovative user experience LED screens are spreading like a prairie fire to various fields of commercial display, covering commercial real estate, fashion, retail, automobiles, transportation, finance, tourism, hotels, sports events, Arts performances and many other industries. "In the future commercial display market, conventional screens will gradually be replaced by creative and customized LED display application products..." industry insiders who have been in the industry for many years once said. From igniting world-class DJ carnival nights with creative LED screens to watching "Bird's Nest Attraction" on LED water screens, the use cases of various creative LED screens in the industry have improved a lot in terms of quality and quantity in recent years.

For example, not long ago, the world's first LED runway was built in Manila, creating an interactive experience of "racing yourself against yourself" in the intersection of light and shadow. This creative application has amazed the industry and allowed more users to see the huge intelligence of LED Demonstration effect. It is understood that LED screens are currently developing towards small spacing, special-shaped, and intelligent, and are constantly meeting users' different needs for color, picture, and extreme creativity. In addition to the distinctive shape changes, such as spherical screens, curved screens, diamond screens, cylindrical screens and other LED creative special-shaped screens are constantly emerging, LED screens are more combined with virtual reality, augmented reality, multi-screen interaction, expression recognition, human screen The use of interactive and other innovative technologies allows hardware, software, and scenes to cooperate with each other, breaks through the traditional and simple display functions, realizes intelligent control, and makes LED display applications a major "eye-catching" weapon in the display market.

Samsung LED screen not only achieves the ultimate in screen color, picture quality, and appearance, but also forms a trend of combining applications with the emerging smart Internet. Its unique MagicInfo solution builds a comprehensive display platform that integrates information release, multimedia schedule management, and display control. It can interact with Tabs, mobile phones, and interactive information screens in real time, or through face recognition and dynamic sensing technologies. Accurately push various media information such as videos and pictures that customers are interested in on the large screen. In the field of LED outdoor products, Samsung LED not only has super-large screen, super-strong vision, and super-high brightness, but also has the most important advantages: the outstanding "high protection" feature, which can perfectly cope with the challenges of harsh outdoor environments, and has super long life.

While other outdoor screens have been tarnished by years of wind and sun, Samsung's outdoor screens are still bright and eye-catching. For example, the Samsung LED screen at the Wynn Hotel in Las Vegas has been in continuous operation for more than 10 years since it was installed in 2004. However, when measured on November 18, 2015, its brightness was still at the level of 6,300nit.

Some industry analysts believe that the current LED display has become one of the important ways for future cities to show their culture and personality. There will be more and better LED display applications in places such as environmental art, architectural appearance, and interior decoration in the future. Therefore, enterprises need to continuously improve their creative LED display technology, and take the road of equal emphasis on innovative technology and creative applications.

Only by being able to make innovations in products and technologies like Samsung, and provide intelligent solutions in scene experience, can we find a new way and truly burst out the vitality of the market. The intelligent display method of human-computer interaction makes the LED screen break the conventional single media application function, shorten the distance between the large LED screen and the audience, realize interactive experience marketing through information release and the Internet, and solve the problem of membership in the era of Internet + and O2O. marketing issues. Samsung redefines the LED screen market standard through technological innovation.

Some users commented on Samsung LED in this way: Samsung has always been the market leader in the field of display technology, and each of its new technology inventions and promotions will cause shocks and follow-up in the market. Moreover, it has LED full product solutions. This kind of solution is not only about the product, but also includes the application of the scene, the output of creativity and after-sales service, etc., which can provide customers with reliable commitment and service.

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