New field of transparent LED electronic screen market

In the new field of transparent LED electronic screen market, more and more customers are consulting for transparent LED electronic screens, which proves that a strong market concept is supporting the development of new LED electronic screen products. Transparent LED electronic screens are mainly used in shopping malls and hotel glass windows. When the screen is displayed, you can vaguely see the picture inside, giving people a trendy feeling. Transparent screens are emerging in the application of urban shopping malls. 2017 is an important year for China to fully promote the construction of smart cities. The development concept of "innovation, coordination, green, openness, and sharing" continues to deepen. It will give new connotations to the future smart city. At the same time, the construction of a new city image has emerged as the times require. More and more transparent LED display products appear in every corner of the new city, such as commercial complexes, shopping malls, 4S stores, windows, etc. Where there is glass, there is a market for transparent LED electronic screens, and the glass screens required for building lighting projects may be replaced by transparent LED electronic screens, and in the process of updating the appearance of the new smart city, more and more Wide range of applications, taking the glass curtain wall as an example, many buildings now have a soft spot for the application of glass walls due to the consideration of light transmission, saving building materials, and environmental protection. Transparent LED electronic screens are easy to install due to their thinness and no need for steel frame structures. Easy to maintain, good permeability, etc., it can be said to be a hit with the glass curtain wall. The application of the glass curtain wall not only meets the requirements of the building itself for the use of glass walls, but also because of its fashion, beauty, generosity, modernity and technological atmosphere. It adds a special aesthetic feeling to urban buildings, and because of its good light transmission performance, the transparent LED electronic screen wall will not affect the lighting of the building when it is not working. It can be seen that its architectural practicability, display practicability and ornamental value are extremely The large one meets many development requirements of the current city image. In the past two years, with the development of LED electronic screen technology, the application of LED electronic screens in the market has continued to expand, and the scale of the entire LED electronic screen market has continued to expand. In order to compete for the market, price wars, channel wars, and capital wars have been staged in the industry , the competition among LED screen enterprises is intensifying, and many enterprises continue to adjust their strategies to actively respond to the current market environment. Differentiated and diversified development has become a major feature of the current LED electronic screen industry. To highlight its own brand advantages in different market areas, and to find new ways of development.

As an important role in the field of LED electronic screen subdivision, transparent screen occupies a place in it with its brand-new visual experience and application experience, unique display method, thin and light appearance design, and high-end technological atmosphere. The development has unique advantages in the current urban curtain wall construction, brand-new advertising presentation, landscape exhibition, shopping mall canopy and other fields. It has a brand-new display image and gradually attracts people's attention. The market has unlimited business opportunities. Displaybank, a market research agency, boldly predicted in its "Transparent Display Technology and Market Outlook" report that by 2025, the market value of transparent display will be about 87.2 billion US dollars. There is no doubt that as an important part of the transparent display field, transparent LED electronic screens The market prospect is very promising. Transparent LED electronic screens lead to a new form of advertising presentation. The field of outdoor advertising is a major application market for LED electronic screens. Traditional outdoor advertising mainly includes outdoor billboards, large light boxes, posters and outdoor LED electronic screens. The form of advertising It is relatively simple, the broadcast content is single, and there are some security problems. With the construction of smart cities, some traditional advertising styles are gradually becoming outdated in some areas with functional applications. Fashionable and technologically advanced transparent LED electronic screens are in the image of new cities. It has risen rapidly and become the focus of many advertisers. In addition, traditional advertising screens are generally not transparent, and due to the choice of material and product technology, the weight of the general advertising screen is also relatively large, which has a great impact on the lighting of the advertising area space, and also puts forward a comparison of the load-bearing of the bracket. High requirements, especially the LED electronic screens that occupy a dominant position in the field of outdoor large screens. The display area is tens of thousands of square meters, and the weight of the electronic screen body is easy to go up. , It is very easy to cause light pollution. The light transmission and light texture of transparent LED electronic screens just avoid these many shortcomings brought about by traditional screens.

It can be seen that transparent screens show a great market application trend in the advertising application of smart cities. "Channel hard forces" are often caused by lack of common sense and backward concepts. A truly wise entrepreneur can penetrate the fog of the market, and it is impossible to get lost at every turn.

The problem is that there are indeed too few wise men in the industry now! Perhaps, many people are "see through, but can't bear it". However, the market and channels of the LED electronic screen industry still need to endure loneliness! I asked in the last article, do you want to grab the provincial general representative of a leading company or not? You grab it, can you grab it? Even if they can grab it, they are already very powerful, will they be mutually beneficial and win-win with you? Will you only promote or promote your brand? Would you be willing to be the second, third or even "old N"? It is absolutely impossible for a leading dealer to only promote your brand, unless you are also a leading dealer. The problem is that the LED electronic screen industry has not yet produced a leading manufacturer that makes leading dealers worship.

Is it possible for the main push? Of course it is possible to be the main pusher, but the premise is that your manufacturer must be at least among the best. To be honest, such enterprises are also rare in the LED electronic screen industry. Therefore, the hard fate of manufacturers in the LED electronic screen industry is here.

Most of the manufacturers are not well-known in the industry, and the degree of recognition is even smaller, so they can only be hit by the suspicion and temptation of the merchants. In the big dealers, of course they have capital pride. They will have a few, a dozen, or even dozens of brands in their hands. Regardless of whether these brands can be sold or not, as long as they have potential or are somewhat famous, they will hold them in their hands.

As for whether the main promotion is the main promotion, it is not their first consideration. They must first monopolize the resources and get the best manufacturer's policy. This is also the abomination of some powerful distributors. They don't care about the life and death of some agency brands, or they can't manage it if they want to (sometimes they really don't want to). This is like taking concubines in a feudal society. It only cares about marrying women into the house, but never cares whether these women are happy or not.

If LED electronic screen manufacturers don't know the details, or terminate cooperation flatly, these brands can only stay in the corner or warehouse forever. Staying in the corner of the showroom is a big deal, but if you stay in the warehouse, you will never see the light of day. Therefore, what is the use of getting close to a leading dealer if it is not promoted alone or as the main one? Of course, some manufacturers have the spirit of Ah Q, saying that at least I can brag to others, saying that my products are represented by distributors of Philips, OSRAM, Op, NVC, Sanxiong Jiguang, and Sharing Alliance. At least the advertising effect is more prominent! If it’s just a gimmick, there’s nothing wrong with it, but if this is the case in your national market, then you’re screwed! Especially if the general representative is selected like this, the company will be doomed! If you don’t find a leading dealer, you may not be far away from the leading brand, but if you find a leading dealer and don’t promote your products, you will never catch up with the leading brand! Therefore, when a manufacturer chooses a dealer, "matching" is very important.

Only when the family is right, both parties are the main promoters, and both parties work hard in the market, can the brand have a future, and such cooperation is worth entrusting. If we don't choose a leading dealer, we can have many choices. For example, choose a leading dealer to cooperate with competitors, for example, choose the second and third tier dealers for cooperation, for example, choose a dealer with unique insight and more development potential for cooperation in the future! If you cooperate with the competitors of the leading dealer, you also have the opportunity to surpass the leading dealer.

Because since it is called a competitor, the disparity in strength will not be too great. As long as you find the right time and make a good strategy, it is not a myth to partially surpass your competitors in 3 or 5 years! It is best for second- and third-tier manufacturers to seek cooperation with second- and third-tier dealers, because only in this way can they match and form the main promotion pattern. Second- and third-tier manufacturers want to cooperate with first-tier or leading distributors, and they can only become side dishes or spare tires, and can never become the protagonist! Potential manufacturers can only choose potential merchants to cooperate with, at least the mainstream proportion is like this. Second- and third-tier manufacturers can also choose potential merchants to cooperate with, because the ultimate acquisition of market share requires resources, but concepts, wisdom and efforts are also more important.

Therefore, the balance of power in the market structure is changing every year, and new forces emerge dazzlingly every year—of course, there are once brilliant stars that sink without paying attention! Challenges from O transparent LED display devices. Thanks to the display effect and many advantages in materials, OLED display technology can be said to be very popular in today's display field, attracting major international manufacturers to flock to it, so it is natural to study the eye-catching transparent screen field. It will not fall behind, and it started earlier, and some companies have launched their transparent OLED products one after another. As early as 2008, Samsung began the research and development of its transparent OLED panel products, and displayed its OLED TV products in 2015, and Japan's Panasonic also demonstrated a O Transparent LED electronic screen, which can be used as a display device or as a kitchen window glass, and is equipped with a program that can sense gestures.

Obviously benefiting from the advantages of technology and materials, O transparent LED electronic screens can still inherit the flexible, foldable, and fine-grained characteristics of OLEDs, and have obvious competitive advantages over transparent LED electronic screens in most indoor applications. Of course, in traditional Outdoor large screens, especially in the field of building construction, due to the large area of ​​electronic screens, OLEDs are out of place in terms of cost and landscape design requirements. Therefore, in the field of medium and upper-sized transparent screens, the status of transparent LEDs is difficult to shake. Since O-transparent LED electronic screens are still in the market adaptation stage, the technology has not yet reached a fully mature stage, and the cost is still high. Samsung once reported that it would abandon the O-transparent LED TV market, which shows that its large-scale application market remains to be seen. In addition, due to the characteristics of transparent LED electronic screens such as permeability, no seams, and high brightness, OLEDs do not have it. Obviously, for a considerable period of time, in a considerable use area, the transparent LED electronic screen market is still expected. .