Opportunities in the adjustment period of the LED full-color screen industry

"Opportunities in the adjustment period of the LED full-color screen industry" It has been nearly 20 years since the large-scale development of LED full-color screens. With the adjustment of various national policies, LED full-color screen companies are facing unprecedented pressure and challenges, reshaping the brand and core Competitive technology has become the development foundation that enterprises attach importance to. Shenzhen is the main production base for the development of LED full-color screens. How to replace and upgrade is in front of all LED full-color screen manufacturers in Shenzhen. How is China's LED full-color screen industry developing? Anbang Consulting has recently conducted sample surveys in several regions and found that China's LED full-color screen industry can be said to be divided into three parts—successful transformation, irreparable, and hard-working. one-third. A conclusion is drawn: About one-third of the enterprises in China's LED full-color screen industry have successfully transformed and realized upgrading, and the future will be a matter of expanding the scale; another one-third of the manufacturing enterprises have closed down or become Zombie enterprises cannot be rescued; in the end, there are still one-third of enterprises that are in difficulty, are in the process of differentiation, and are on the critical juncture of breakthrough or failure.

The loss of manufacturing competitiveness is the key for LED full-color screen companies to improve their competitiveness. According to industry insiders, “The main opponent of China’s LED full-color screen industry is Mexico, because the wage cost of Chinese workers is almost the same as that of Mexico, and Mexico is very close to the United States. Therefore, generally manufacturing companies that are willing to move will consider investing in Mexico." This has virtually caused the local fleeing of Chinese LED full-color screen companies and the fleeing of foreign companies. This situation is also very prominent in the LED full-color screen industry. . Especially in 2016, LED full-color screen and LED lighting companies chose to escape from Shenzhen, where every inch of land is expensive, and moved to Dongguan, Huizhou and other places to set up factories. The pressure of corporate survival and competition has been unprecedentedly strengthened.

The competitiveness of China's LED full-color screen industry has dropped significantly after production costs and labor costs have risen. Moreover, the speed of technological update in the world is astonishing, and Chinese traditional manufacturing has been eclipsed by this. In addition, some competitors have unique advantages, and the competitiveness of China's LED full-color screens is worrying.

However, judging from the current level of competition in the domestic LED full-color screen industry, it is still basically at the level of product competition and technology competition. The key indicators of competition are reflected in several aspects such as price, quality, delivery time, and after-sales service. highlight. With the increase of competitiveness, the competition between corporate brands is also gradually increasing. When users choose products, they not only look at the product itself, but also the strength and influence of the enterprise. One of the important reasons for consumers to choose. Based on innovative research and development, focus on production and manufacturing, and bring better products to customers from the perspective of market demand and users, so as to expand the influence of the enterprise and deepen the brand effect of the enterprise is an important way for LED full-color screen enterprises to enhance their market competitiveness.

LED full-color screen companies should be aware that future corporate competition will be a double competition between products and brands! In fact, LED full-color screens have a wide range of applications and a broad development platform. Faced with competition, LED full-color screen companies also have opportunities. If you want to seize the opportunity to seek development, transformation and upgrading, it is very important to build a corporate brand. It can be said that the reputation of China's LED full-color screens has always been famous all over the world. Even now that China's LED full-color screens are facing many difficulties that cannot be solved, the competitiveness of China's LED full-color screen industry has not been lost. It is a large-scale listed and privately-owned enterprise. It has made great progress in transformation and upgrading, information management, going to the international market, and industrial chain development and innovation. It has become the most dynamic part of the local economy. A small number of large-scale manufacturing state-owned enterprises have maintained strong strength and potential based on their advantages in equipment investment, capital and management, and have become an important support for the local economy.

In the development of China's industry, the manufacturing industry is a giant. It can be seen that the situation that China's LED full-color screens are divided into three parts of the world has become a reality. The industry has gradually stabilized, but the changes and criticisms of the LED full-color screen industry have never disappeared with the passage of time. China's LED full-color screen industry has still lost its absolute advantage just like China's LED full-color screen. If China If the pattern of LED full-color screens is divided into three parts of the world, which rank is China's LED full-color screen industry in? Small and medium-sized LED full-color screen companies are in the mid-to-long-term development of transformation and survival. Under this industry situation, large-scale LED full-color screen manufacturers are stepping up their efforts. Layout the market, transform the mode of operation, and actively realize the successful transformation of the enterprise. However, not most LED full-color screen companies are able to achieve transformation, which brings greater opportunities and development space for enterprises.

In recent years, the leading enterprises in the LED full-color screen industry, Evergrande, have an obvious trend, but the development of many small and medium-sized LED screen companies is not satisfactory, and the successful transformation of enterprises is still far away. It can be said that most small and medium-sized LED full-color screen companies are still struggling to survive. "Successful transformation, irreparable, and hard work to survive" Chinese LED full-color screen companies are in these three circles no matter how they develop, especially Chinese LED full-color screen companies.

As we all know, due to the low entry threshold of China's LED full-color screen industry, in addition to the original large and small screen companies, many people enter the LED full-color screen industry every year, invest in building factories, produce and sell, and the LED full-color screen market is dominated by many companies. Divide up one after another, leading to an increase in industry competitiveness year by year. The current development of small LED full-color screen enterprises follows the method of low price and volume to obtain profits, relying on old customers for marketing to obtain profits. This survival method itself has serious disadvantages. Therefore, it is difficult for these enterprises to survive when the industry changes. For example: "price hikes", "patent wars", "bankruptcy tides", etc., when faced with these problems, small LED screen companies will fall into survival difficulties, or even be unable to save them, and go to the end of closure. For medium-sized LED full-color screen enterprises, although the company's development is on the rise, compared with the industry's leading enterprises, medium-sized enterprises are relatively lacking in strength, have difficulties in capital injection, and must always face industry changes and vicious competition in the industry. It also requires transformation, and it is extremely embarrassing to be stuck between the two.

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