Outdoor LED advertising screen will create an absolute advantage

Outdoor LED advertising screens will create an absolute advantage. According to the statistics of the Advertising Industry Association, LED advertising screens have accounted for 67% of the outdoor advertising market. The number of LED advertising screens in the form of solid-state advertising has increased a lot, the hardware form is completely new, and the advertising form of LED advertising screens should also be close to public opinion to provide popular content. Outdoor LED advertising screen is one of outdoor advertising. With the improvement of urban construction level, more and more cities abandon traditional advertising carriers and switch to LED advertising screens. Combined with the different characteristics of audiences in various regions, outdoor LED media operators should also appropriately add social information that is friendly and convenient to the people in the broadcast content, so that outdoor LED advertising screens are not only simple advertising carriers, but also a good place for audiences to obtain information and participate in social interaction. platform.

Manufacturers of outdoor LED advertising screens need to better integrate their products into the urban environment. After determining the location, the overall design should be carried out according to the comprehensive conditions of its regional characteristics, surrounding environment impression, and attached carrier characteristics, so that the outdoor LED advertising screen can become an integral part of the landscape, and the installation of outdoor LED advertising screens can be reduced due to the installation of outdoor LED advertising screens. Problems that arise at multiple levels such as operations. In line with the current development trend of "Internet +", enterprises should step up the establishment of integrated networks according to the distribution characteristics of outdoor LED advertising screens with many points and wide areas, and associate with the Internet, mobile Internet, and big data to realize network simulcasting and real-time information sharing. To achieve the effect of rapid transmission of information.

Combined with the new situation, manufacturers of outdoor LED advertising screens need to better integrate their products into the urban environment. LED advertising screen manufacturers must also be market-oriented, explore new attributes of outdoor LED advertising screens under the requirements of the new era, and produce products that adapt to the new era. Market changes and demands, and outdoor products in line with urban development and management have become standard information products acceptable to the public, not just an LED advertising screen terminal. LED advertising screens play an important role in society. They can not only play advertisements, but also spread public welfare, insert missing people’s notices, and publicize laws and regulations. Shenzhen even uses LED screens to collect debts, thus realizing the transformation of outdoor LED advertising screens from pure business. A gorgeous transformation from sexual to social welfare attributes with enhanced functions. There is a contradiction between the rapidly improving urban diversified landscape and low-quality outdoor advertising, which has become a "blocker" in the development of outdoor LED advertising screens, and the single function of purely commercial advertising has also led to strong resistance among the audience. .

In the face of development trends and problems under the new situation, for outdoor LED media operators, they should effectively avoid the single advertising function and commercial attributes of LED advertising screens in the future development road, and should realize the transformation from the role of commercial behavior to the important The transformation of the role of social comprehensive benefits has become a public carrier for audiences to obtain social information. At the same time, manufacturers of outdoor LED advertising screens also need to carry out technological innovations, such as ensuring that products used in the field of outdoor advertising have automatic brightness adjustment systems and multi-level grayscale correction technology to reduce the negative effects of light pollution on outdoor LED advertising screens from the source of technology. Influence. .