Outdoor LED advertising screens are more likely to generate demand

Outdoor LED advertising screens are more likely to generate demand. At present, LED advertising screens have become the main publicity tool in the advertising industry. High brightness, bright colors, easy installation, smooth video playback, and easy operation have become the main reasons for the rapid spread of LED advertising screens. Many advertisers before Every year, hundreds of thousands of advertising fees are used to advertise their own brands. In recent months, many customers have begun to make LED advertising screens on the exterior walls of their stores or buildings. From this point of view, the market prospect of advertising screens is very good. 1. Outdoor LED advertising screens will become the purpose to realize how exciting the world of digital outdoor LED advertising screens will be in the future. In this world, consumers spend 70% of their daily time in digital outdoors (that is, excluding sleep time outside effective time), the outdoor environment undoubtedly occupies most of people's daily life. With the innovation of technology, outdoor LED advertising screens can even be connected to cars to provide useful information for car drivers.

In a legal way, digital media can obtain target consumers more accurately, obtain their life trajectories, living habits and hobbies from their mobile phones, bracelets, cars and other devices, and predict more accurately. It is a predictable trend to provide consumers with appropriate advertising information and make advertisements no longer annoying. The combination of audience database, geo-fence and social network, the integrated future outdoor can achieve the goal of advertisers to the greatest extent, and become the best media to realize the effect. 2. Digital out-of-home is coming. Although there is still a long way to go before the full digitalization of outdoor, everyone can be more and more convinced that the trend of outdoor digitalization is correct.

Imagine the city streets of the future: all apps are based on the cloud, and the Beacon with WiFi function enables the media to directly have content production capabilities. At the same time, the data generated based on geo-fencing enables manufacturers to target audiences with unprecedented accuracy. In other words, the future digital out-of-home is like a tool for measuring impressions and expressions in a social society, making all marketing activities measurable. Such a digital outdoor LED advertising screen is the real digitalization, and its coming trend is unswerving.

3. Entity is more likely to generate demand than virtual. Many brands and public releases are most suitable for publicity on outdoor LED advertising screens, because entity can bring additional meaning to the brand. Appropriate creativity, placed at the right point, when the ancient media meets modern theories, let us see what kind of charm outdoor LED advertising screens can burst out: the physicality of outdoor advertising shines brilliantly in this era, compared with other With the decline of virtual media, it can still guide consumers to generate shopping needs very well. When I first entered the advertising industry, I regarded Mr. Morris Saatchi's motto "Advertising, please don't apologize" as a treasure. I always thought that this sentence was perfect for outdoor advertising.

Not only Facebook and Twitter dominate the two Internet giants, but giants from various industries, such as Warner Bros., General Motors, Anheuser-Busch, Coca-Cola, etc., are absorbing the huge value of outdoor LED advertising screens. The additional attributes of outdoor LED advertising screens and the ability to make the audience directly generate the desire to buy are what other media currently lack. Apple is probably the manufacturer that uses outdoor LED advertising screens to describe the corporate and brand culture most vividly.

Outdoor exhibitions like 'Shot on iPhone' vividly demonstrate Apple's entrepreneurial spirit, which has also prompted many companies to follow up and learn: for example, Facebook's "Live broadcast" marketing on outdoor LED advertising screens; Twitter is also famous for it The well-known "#" symbol used outdoor LED advertising screens to steal the limelight during the US election. The above examples are perfect examples for online companies to carry out marketing offline and guide public opinion, and fully prove the pivotal nature of outdoor advertising in the new era. To sum up, the entity of outdoor LED advertising screen is its most valuable value. It exists in a specific scene, it can complete the demand-oriented function that other media do not have, and it can provide consumers with brand experience and complete purchase. What the rest of the media doesn't have.

The development of technology breeds infinite possibilities. As a technical sponge, the potential of outdoor LED advertising screens is immeasurable. Just like Pandora's box, it is waiting for us to open it. Please wait and see. .