Outdoor LED large screen market has obvious advantages

The LED large screen is a display device composed of light-emitting diodes. It has the characteristics of low power consumption, long service life, low cost, high brightness, few failures, large viewing angle, long viewing distance, flexible assembly, and no seams. The field of external LED large screens has unique advantages, and its market share continues to expand. In today's era, display, as an important medium, has become an important device that affects people's lives. It can be said that there is no big screen, and the data era is impossible to talk about. As a bridge for people to interact with data, the existence of the big screen directly brings people and The distance between people, people and society, and people and the world is having a profound impact on people's production and lifestyle. The human world has become more exciting because of display.

In 2016, the estimated output value of the LED industry is 105 billion yuan, a slight increase of 3.4% compared to last year. The domestic LED large screen industry is vigorously expanding the international market. Driven by high-definition LED, outdoor patch market and led grid screen and other segments, the industry growth rate is much higher than the level of 2.65% in 2015, close to 8%. Although it has bid farewell to the era of double-digit growth, its growth trend is also very impressive compared to the entire LED industry.

With the development of display technology, the display technology in the display field has shown a diversified development direction, and has formed a development trend in which LCD, LED, and OLED are the mainstream panel display technologies today, and each relies on its own advantages. Looking at the big market that shows the entire world, of course, this kind of "division" is not "peaceful and tranquil", and the "fighting" of "siege" behind it is no less thrilling than human wars. The light source of LCD comes from the lamp tube in the backlight module, so it is a non-self-luminous component, its pixels are relatively excellent, and the color is more realistic, but LCD is a new type of mobile phone, and it occupies the market in TV and computer monitors. OLED large screen is composed of organic light-emitting diodes, which can emit light by itself. OLED display technology has the advantages of self-illumination, wide viewing angle, almost infinitely high contrast, low power consumption, and extremely high response speed. It is used in small-screen mobile phones, TVs, The advantage of OLED on computer display is relatively prominent, and it has a greater advantage over LCD.

Due to the maturity of LCD technology, there is a relatively large advantage in price. In the short term, the field of small and medium-sized displays is still dominated by LCDs. In the long run, the trend of OLED replacing LCD is very obvious, and OLED flexible displays have relatively vivid displays. Features, and very characteristic of the times, which means that OLED display products can show more shapes according to people's wishes, not just rules and rigid display styles, that is to say, the performance effect of OLED large screen will be richer, In addition, technically speaking, OLED has ultra-thin, low response rate, high luminous efficiency and better display effect. Large-screen display LED is dominant, and OLED is slightly inferior to LED in terms of technology, lifespan and price. Since both OLED and LED displays have their own unique advantages, the boundaries of their application fields are relatively clear, and the rise of high-definition LED large screens marks an important step forward for LED large screens in the field of high-definition display. , the first level of flexibility can be combined freely, and the advantages of creativity display are obvious.

And also combined with the development direction of emerging technology applications such as emerging AR/VR and naked-eye 3D, the two camps of OLED and LED may have a tendency to compete in the future, but they cannot replace each other. Generally speaking, the respective market structures of LED, OLED, and LCD are still relatively clear, but because their respective development trends "different routes lead to the same goal", that is, they all aim to present people with a more perfect display effect, so in terms of market performance, they show mutual penetration. In the field of large-screen display, due to the unique inherent advantages of LED large screens, its position is difficult to be shaken. In the field of small and medium-sized screens, with the breakthrough of LED display spacing technology, the penetration trend of commercial and civilian use is obvious. Corresponding high-definition LED large-screen TVs, and LCD may not be able to maintain its stamina due to its relatively "old" technology. OLED, as a rising star, has the advantage of being a latecomer. The current relatively certain point of view is that, no matter how you do it, it is impossible for large LED screens to be applied to mobile phones.

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