Piccadilly full-color LED electronic screen operates efficiently

"In order to make full use of the landmark advertising billboards composed of six full-color LED electronic screens in Piccadilly Circus in London, the landowner is now planning to use the largest full-color LED electronic full-color LED screen in Europe to replace it. The new LED full-color LED Electronic screens have the same curved shape as old billboards, but are more flexible than old billboards that relied on incandescent light bulbs, neon tubes, digital projectors, and complex machinery to function. Recently, see a cnBETa compiled The news about the birth of the largest full-color LED electronic screen in Europe is relatively close to the facts reported abroad, so I would like to share it with you here.

The owner of the new full-color LED electronic screen said that Coca-Cola has signed a contract to become the first advertiser of this full-color LED electronic screen, and Samsung and four other undisclosed global brands will also use this full-color LED electronic screen. It will be a unique milestone for the billboard in Piccadilly Circus, reestablishing London as one of the world leaders in digital and technological innovation. "The board will be divided into 6 different parts, shared with different clients, or completely taken over by a brand.

The 4K full-color LED electronic screen measures 17.56 meters (57.61 feet) high and 44.62 meters (146.39 feet) wide, with an area of ​​784 square meters (8,439 square feet). Its LED system connected to high-speed fiber-optic WiFi will produce trillions of colors and can handle live, interactive video streams. When full-color LED electronic full-color LED electronic screens start running, full-color LED electronic full-color LED electronic screens are not only capable of displaying advertisements, but also weather, traffic reports, sports results, stock prices, and Twitter, Facebook, and Instagram feeds And so on.

As a landmark media in the global outdoor advertising market, the billboards in Piccadilly Circus are as famous as the advertisements in Times Square in the United States, Ginza in Tokyo and other places. Ocean Outdoor's move is very important. It is learned from foreign websites that the operator of the full-color LED electronic screen is Ocean Outdoor, a British digital outdoor giant. The renovation of the full-color LED electronic screen will start in January next year and is estimated to be completed next autumn. The inspiration for China, for China, this is not really news. We are the largest screen in Asia, and its area and volume are larger than those of Piccadilly. The number of our full-color LED electronic screens , is also unmatched by foreign countries.

However, in terms of refined operation, we still have a lot to learn from foreign countries. Take the Piccadilly screen as an example. This LED screen will be divided into 2 large full-motion advertising full-color LED electronic screens, and 4 micro-dynamic small grid screens. 6 major advertisers can broadcast in turn in these 6 different sections. Their advertisements can be full-motion videos or micro-motion swiping screens, and every 30 minutes, after a carousel ends, 6 advertisers, and each advertiser's advertisement screen can be fully occupied once Full-color LED electronic screens have the opportunity to display the entire picture.

May I ask, which LED screen in China can achieve such a refined and customer-oriented operation? In addition, Piccadilly's large LED screen will also match high-speed Internet access wifi, which can be used for real-time graphics, live video, and installation. Audience and car recognition technology is integrated, so that advertisements can fully automatically respond to environmental factors such as weather, audience, traffic, etc., and audiences can also interact through social media and full-color LED electronic screens. In this regard, we may not be a problem in terms of technology, but in terms of content and creativity, I am afraid that we will be far behind. The veteran advertisers of Piccadilly billboards, Coca-Cola and Samsung are looking forward to this new large screen, which means that they can produce their own content more creatively, achieve real-time and accurate advertising communication, and cooperate with effective interaction with consumers.

Let’s not talk about the exciting advertising ideas that these brands may make on this full-color LED electronic screen in the future. Think about it, how many customers can be found in China that can be fixed in one advertising space for decades? It is also a place worthy of our deep thinking. Not to mention that Ocean Outdoor has fully considered the impact of full-color LED electronic screens on vision and the environment when planning this screen, the maintenance of the landscape, and the continuous improvement of the quality and picture of full-color LED electronic screens. , This is where we need to calm down and learn, because apart from policies, these will directly affect whether a media can develop sustainably. The owner is also very satisfied with this media transformation, thinking that this move can better serve global brands, global citizens, and local residents (it has to be said, this is the vision!).

I’m a little excited. I’m writing these things not for the sake of complaining, but because we really need to change. The outdoor advertising industry, which has quantity but not quality, urgently needs a revolution in technology and creativity! The industry of full-color LED electronic screens can only move from extensive to Only when we are meticulous and people-oriented, will we be more and more recognized by customers, audiences and the government. Otherwise, you will never be able to get on the big stage! .