Prospect analysis and technical direction of outdoor LED advertising screen

LED advertising screens are currently used in a wide range of fields. Outdoor wall advertisements, column advertisements, station square advertisements, shopping mall gates, specialty stores, etc. are all good advertising hot spots. LED advertising screens currently have higher definition and vivid colors. It is more reliable and is the preferred publicity tool for many users. With the continuous maturity of technology and market, the current outdoor advertising industry is also constantly changing. The data shows that global outdoor advertising revenue has grown every year in the past nine years (2010-2018), with a compound annual growth rate of 4.1%, reaching US$31 billion in 2018.

This shows that outdoor advertising is still a popular choice for advertisers. In recent years, the continuous growth of the outdoor advertising market has also driven the growth of outdoor LED advertising screens. Just imagine, whether it is a dynamic effect or a large display area, the outdoor advertising screen can be astonishing. Especially with the continuous optimization of technology, outdoor LED advertising screens have more new experiences. With the advent of the digital age, the unique advantages of outdoor LED advertising screens in audio-visual technology have also begun to glow with vitality.

Intelligentization of outdoor LED advertising screens: The integration and progress of Internet technology and LED advertising screens has made outdoor LED large screens basically realize regional and even national networking. At the same time, outdoor LED advertising screens can also socialize with Weibo, WeChat, etc. Media, as well as positioning, face recognition, 3D, VR and other innovative applications for interaction. Outdoor LED large-screen media is developing in the direction of networking, digitalization, and information platform intelligence, which also brings a larger blue ocean market and innovative development space to the outdoor LED advertising screen industry. Service improvement of outdoor LED advertising screens: In 2019, outdoor LED advertising screens will develop rapidly, and the competition among major manufacturers will become more and more fierce. important aspect of the distance between firms.

As the terminal market gradually matures, whoever can take the first step and start the market reputation of LED advertising screen after-sales service early will have the opportunity to lead a new round of market demand. High-definition of outdoor LED advertising screens: With the maturity and development of technology, LED advertising screens with smaller spacing can become a dream reality, thus opening the era of high-definition outdoor LED advertising screens, especially as end users display With higher and higher effect requirements, and the continuous development of 4K and 8K, outdoor small-pitch LED advertising screens are becoming more and more popular in the market. At present, cities around the world are speeding up local cultural construction, which also brings new vitality to outdoor LED advertising screens, especially innovative outdoor LED display products, but there are also some challenges: for example, the "standardization" of outdoor LED advertising screens needs to be improved as soon as possible. On the agenda; how to effectively solve the problem of outdoor display light pollution; how to further ensure the quality of outdoor advertising screen projects and make outdoor LED displays safer... LED screen companies need to constantly optimize themselves to promote the healthy development of the outdoor LED advertising screen industry.

At the same time, the LED advertising screen market in first- and second-tier cities is becoming increasingly saturated. With the acceleration of infrastructure construction in third- and fourth-tier cities, the demand for outdoor LED advertising screens in third- and fourth-tier cities will continue to increase. The so-called "adjust measures to local conditions" means different market needs With different expansion methods, LED advertising screen companies must carry out product planning, research and development according to the specific needs of the third and fourth city markets, and formulate appropriate market strategies in order to better find their own way out in the sinking market. .