Review of the development history of LED electronic screens in recent years

Looking back on the development history of LED electronic screens in recent years, it has been more than 20 years since LED electronic screens have entered our lives. At first, LED electronic screens were only used in public places such as transportation, railway stations, banks, securities, and government administrative halls. LED electronic screens have been deeply rooted in the civilian market, providing great convenience for people to travel and shop. In 2008, the number of LED electronic screens produced in China accounted for 70% of the global market share. The display of the huge LED picture scroll at the Olympic Games is still considered to be a highlight in the history of LED electronic screen applications, and it is also a testament to the rapid development of the LED electronic screen industry at that time.

In June 2009, the Chinese government raised the export tax rebate rate for LED displays again from 14% to 17%. Surface mount products entered the market strongly. An important LED industry R & D and production base in the country and even in the world", and the industrial scale will reach more than 130 billion yuan by 2015. ? Ledman Optoelectronics successfully listed? The local government's huge MOCVD subsidies and large-scale investment in the capital market have increased the number of LED chip companies from 43 in 2008 to 95 in 2011. ? There are 27 domestic LED electronic screen companies with annual sales of over 100 million yuan. Summary: Under the favorable policies in 2009, the overall development speed of the LED electronic screen industry is still relatively fast, especially the domestic disadvantages in the upstream LED chip field, which makes government subsidies Continuously, capital also poured in rapidly, which greatly increased the output of LED chips.

As a frontier city of reform and opening up, Shenzhen is famous for its innovative spirit. It took the lead in supporting the development of the LED industry and further consolidated Shenzhen's position as the largest production base of the LED industry. In 2010, the total output of LED electronic screens in China was 2.6 million square meters, a year-on-year increase of 48%. Among them, the rapid growth of LED full-color screens is almost the same as the output of monochrome display screens and two-color display screens? The holding of the World Expo has driven the growth of LED electronic screen applications. 54%, accounting for 83% of the world's display market.

Under the holding of a series of international events such as the World Expo and the Asian Games, the development trend of LED electronic screens is good. The data shows that the growth rate from 2007 to 2010 was about 40%, which can be described as the golden age of the LED electronic screen industry, but since then the market growth rate has slowed down, and problems such as overcapacity have become prominent. For example, the rapid development in 2008-2010 is no longer possible. Copying again, of course, these are all things for later. In 2011, three LED screen companies, Liantronics, Unilumin Technology, and Aoto Electronics, went public? The "Jun Duoli" incident sparked heated discussions in public opinion. The company was facing a serious business crisis due to a broken capital chain and excessive debts.

? Many local governments canceled subsidies for MOCVD equipment ▲ Local governments dispatched employees who were owed wages? In 2011, the output value of China's LED electronic screens reached 21.9 billion yuan, an increase of 18% year-on-year, of which the total export value was 6.46 billion yuan; LED electronic screen shipments The volume increased by 47.5% year-on-year, but the price of the display screen decreased by 20% year-on-year. Summary: 2011 can be described as a commemorative year for the LED display industry, but the "memorial" here does not mean commendation. After experiencing rapid development in the past few years, the LED electronic screen industry has gradually matured, and some companies with strong comprehensive strength have successfully listed, which to a certain extent indicates that the industry concentration has increased. However, in 2011, the industry also suffered from "Waterloo", and the year-on-year growth rate of the market dropped sharply. The "Jun Duoli" incident has also become one of the "models" for the collapse of LED companies since then. Become the focus of the industry.

In 2012, the Ministry of Industry and Information Technology issued the electronic industry standard SJ/T 11141-2012 "General Specifications for LED Displays". The export value of China's LED display is 5.16 billion yuan, an increase of 30.62% compared with the export value of 3.95 billion yuan from January to August 2011, and the total annual market sales of the industry reached 25.3 billion yuan. ? The price of LED electronic screens continued to decline, with a year-on-year decrease of 15%-20%? The purchase scale of LED display screens exceeded 400 million yuan, creating a record high in the purchase of LED display screens. Summary: In 2012, competition in the industry intensified. In order to eliminate small and medium-sized manufacturers, large manufacturers took the initiative to cut prices.

But on the other hand, the promulgation of LED electronic display standards has promoted the standardization of display products, and with the gradual popularity of LED electronic screens at home and abroad, its sales are also rising. Under such circumstances, another company in the industry has succeeded listed. In 2013, it was revealed that Shenzhen Everlight Technology Co., Ltd. owed debts, and the boss was arrested on the run. ▲ Shenzhen Everlight employees filed an arbitration application with Shi Yan in court? The ministries and commissions of the Central Committee of the Communist Party of China jointly issued a document requesting to stop extravagant extravagance and promote thrift to hold evening parties? The amount of mergers and acquisitions in the LED electronic screen industry reached 2.6 billion. Summary: In 2013, the overall scale of the domestic LED display application industry continued to increase, and the total annual market sales reached 27 billion yuan, an increase of 7% over 2012. Compared with 2012, the growth rate is comparable Big drop. The competition in the LED electronic screen industry has further intensified, and product prices have continued to decline. The gross profit rate of LED electronic display manufacturers based on channels has dropped to 10%-15%, and the gross profit rate of products in engineering channels is still above 20%. It also made it difficult for individual manufacturers to continue their operations.

Since the beginning of this year, the capital strength of large LED electronic screen companies has begun to emerge, and the amount of mergers and acquisitions has increased rapidly year by year. In 2014? Small-pitch products broke through P0.8? COB technology attracted widespread attention in the market? Many places issued regulations on the management of outdoor LED electronic screens, and the development of outdoor LED screens was limited? Absen went public? Summary: In 2014, the market size of the national LED display application industry reached 30 billion yuan, and the export value was about 5.5 billion yuan. Absen's listing made the industry finally form a pattern led by six listed companies, and the trend of mergers and acquisitions in the industry continued to prevail.

In addition, as the capital gap between these enterprises and ordinary enterprises widens, the industry concentration gradually increases. In terms of products, the small-pitch market is beginning to show its strength. Major companies, including supporting products, are stepping up research and production. The products continue to make new progress and drive the popularity of COB technology. On the other hand, several LED lighting manufacturers have broken their capital chains, and even "run away", which has caused tension in the entire LED industry, and the triangular debt issue has been brought up again.

In 2015, Sanmenxia outdoor LED electronic screen fire, Jolin Tsai concert LED rental screen stage collapsed, Foshan Tuowei owed 180 million yuan, and industry mergers and acquisitions exceeded 10 billion yuan. ? There are about 50 large-scale enterprises with annual sales exceeding 100 million yuan? Listed LED companies are facing a "suspension wave"? The product "Black Onyx" has won many awards such as the German IF Gold Award? The net profit of the five companies in the first three quarters has declined compared to 2014. Summary: In 2015, the industry’s prosperity was still relatively sluggish, and the intensified competition caused the prices of downstream products to fall again, and corporate profits were tight. The listed companies also failed to go through smoothly, the stock market "suspension wave" has spread widely, and some LED electronic screen listed companies were also forced to suspend trading.

Despite this, the pace of mergers and acquisitions of listed companies has not slowed down, and capital assistance continues. In terms of products, frequent accidents of LED electronic screens have attracted widespread attention; the small-pitch market has begun to heat up, leaving a glimmer of hope in the industry. In 2016? Cultural policies were promulgated one after another, and the rental screen market was hot again? Epistar, Sanan and other companies took the lead in raising prices, and raw material prices rose? LED transparent screens began to make efforts? Apple will adopt Micro LED display technology. ? Summary of the outbreak of the small-pitch market: driven by the small-pitch, the industry boom began to pick up in 2016, coupled with the introduction of cultural policies, the LED rental screen market rebounded again, and the development momentum of LED transparent screens should not be underestimated.

The news that Apple may adopt Micro LED display technology has given the industry endless reverie, and this technology has been hotly debated for a while. At the end of the year, an unexpected price increase of raw materials made the already low gross profit rate of products even lower, making it more difficult for LED screen companies to operate. In 2017, half of the distance has been passed in 2017. During this half year, the competition for channels has begun, and the "price war" has intensified, which involves the fragile nerves of the LED electronic screen industry. Market expansion, as well as cross-border operations, continued to maintain impressive profit growth.

In addition, the "Belt and Road" policy has driven the growth of overseas markets. In April, the export scale hit a new high in a single month. Small and medium-sized enterprises have turned to developing countries and regions to develop markets in order to divert the pressure of competition. To sum up, at this point, perhaps we can’t help but miss the good years of rapid market growth and huge profits a few years ago, but no matter which industry develops, profits will eventually decline due to market saturation, and some disadvantaged companies will be eliminated due to increased industry concentration. At this time, LED screen companies need to show the passion and enterprising spirit at the beginning of the business, manage carefully, strive for the top, and restore the spirit of the year.

In the ten-year journey of the LED electronic screen industry, countless events have occurred. It is inevitable that there will be omissions in a short article. Please forgive me. On the whole, in the ten years from 2008 to 2017, the LED electronic screen industry has experienced rapid growth in the first three years, the mid-term price decline, the market growth rate has fallen, and the prosperity of subdivided fields since last year has driven the overall situation to improve. situation. However, in fact, although the industry's prosperity has rebounded driven by the mid-to-high-end market such as small spacing, the price drop and fierce competition caused by oversupply are still difficult to reverse, and even the industry believes that this year will be the "most difficult" one. one year.

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