Shenzhen LED large screen manufacturers need to jump out of traditional thinking

Shenzhen LED large screen manufacturers need to jump out of traditional thinking. Most LED large screen manufacturers are making conventional LED display products. According to the current level of competition, the profit is really low except for factory rent and employee expenses. There are a small number of LED display screens in Shenzhen. Large-screen manufacturers mainly focus on high-end, and mainly produce special-shaped, grille, spherical, glass screens, etc. High-end LED large screens are not about good materials and creativity, but service must also be in place. At present, competition in various industries is very fierce, especially for LED displays. The price is very transparent, and the most basic thing is that no matter how it is done, the product quality must be qualified in order to meet customers' expectations for LED large screens. In the face of increasingly high-end and changing market demands, Shenzhen led large screen manufacturers must jump out of the single product competition in the past, and even avoid turning the high-end market competition into another low-end market price war. The high-end market, for For all LED large screen manufacturers in Shenzhen, China, it is a brand new battlefield and a new starting point, especially the small and medium-sized LED large screen manufacturers that themselves have insufficient high-end markets. Chance points for the fruits of victory. In addition, in the current high-end LED large screen market, Shenzhen LED large screen manufacturers must have in-depth contact with the market and understand the real needs of the market: whether customers choose products because of price, or because of brand, or because of innovation, Other factors such as sense of technology? For the high-end customer base, is it the product or the brand that they care most about? What makes them thump? In the past two years, some LED large screen manufacturers have encountered some "unacceptable" situations in the process of transitioning from the low-end market to the high-end market.

The fundamental reason is that the departments and persons in charge of many companies that deal with users indirectly and directly in the four links of product development, manufacturing, marketing, and after-sales service have not yet fully transformed. However, the complexity and variability of the high-end consumer market have long exceeded the expectations and preparations of many Shenzhen LED large screen manufacturers. Therefore, for multi-led large screen manufacturers, they still face many tests and challenges if they want to gain a foothold in the high-end market.

In the past two years, with the continuous improvement of the terminal market's requirements for product quality, performance and other aspects, as well as the trend of industrial transformation, LED large screens of all sizes in the industry have been transformed - gradually eliminating backward production capacity and moving to "high-end applications" market". Under the trend of product application upgrading, "high-end" has become a new cake in the LED large screen industry market. At the same time, with the upgrading of customer demand in the terminal market in the future, this cake will become bigger and bigger, so as to help Shenzhen LED large screen manufacturers optimize product structure and increase profits.

At the same time, it can also break the stalemate that many Shenzhen LED large screen manufacturers in the industry have been obsessed with in the low-end market and low-price competition, and comprehensively improve the industry's image and credibility. For Shenzhen led large screen manufacturers, the transition to the high-end market is not simply to copy the competition methods, models, product development and production in the low-end market directly in the high-end market, but to re-based on the high-end Market groups and needs are redefined and developed. The high-end market is a brand-new battle for all LED large-screen manufacturers. They must adopt the thinking and concept of "starting from scratch" in order to truly take root in this field and win their own world.

For example, many LED large screen manufacturers in Shenzhen always simply think that high-end means high price, and high-end means better-looking style and richer functions... They always hope that by investing in high-end technology and product innovation today, they can occupy the high-end market tomorrow. Take a seat and achieve profit growth, so that it backfires, and the gain outweighs the loss. In fact, the real "high-end market" can't just sell prices and products, but also sell services and convey ideas. Make sure that product technology innovation, marketing service and service innovation are effectively connected with user needs, and change from high price to high value; at the same time, it must be clear that high-end transformation is a long-term and systematic project, not a short-term project. It can be solved by burning money. It is necessary to cultivate the definition ability of high-end products and enhance the user awareness of high-end brands through intensive cultivation and continuous investment in a way of "moisturizing things and silently".

At present, there are still many challenges facing Shenzhen LED large screen manufacturers in China to move to high-end. The top priority is to rely on value-based products to achieve brand influence, and then use brand to force product innovation and iteration. In the end, it is necessary to build a two-wheel drive system of "value products + value brands" oriented to user needs. The core driving force is simple: one is to build a strong product, the other is to build a big brand, and then simultaneously expand the thickness and sense of value of the product and the brand. With the help of the link of LED large screen products, the terminal market has a brand-new awareness and label of its own brand. .

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