Shenzhen will gradually standardize the operation of outdoor LED large screens in the future

Currently, the "Shenzhen Special Plan for Setting up Outdoor LED Large Screens" (hereinafter referred to as the "Plan") is openly soliciting public opinions from November 5th to December 5th. The "Planning" stipulates that within the large-scale open space of large municipal parks and municipal squares, large outdoor LED screens for broadcasting municipal information and public welfare content can be installed in an appropriate amount according to the needs of public services; large LED screens are prohibited in pure residential areas. There are LED screens all over the buildings next to Shennan Avenue. This time, the "Plan" was introduced to alleviate the "light pollution" problem caused by outdoor LED large screens by strictly controlling brightness and start-up time. Therefore, it is mentioned in the "Planning" that the setting of outdoor LED large screens is designated as prohibited setting areas, control setting areas and moderate setting areas, and the maximum brightness and turn-on time of the display screens in different setting areas are strictly controlled. It is required that the display must be switched off by 23:00 at the latest. It is understood that there are currently 335 large outdoor LED screens with an area greater than 10 square meters in the planning area of ​​Shenzhen, many of which are located in crowded areas or traffic arteries, which have affected the lives and work of citizens to a certain extent. In particular, the large outdoor LED screens installed next to major traffic arteries not only produce "light pollution", but also bury hidden dangers to traffic safety. The control of "light pollution" requires the joint efforts of the government, advertising publishers, and LED large screen manufacturers. Now, the government is already taking action, and the products produced by LED large screen companies are also equipped with automatic brightness adjustment technology and multi-level grayscale correction technology (to improve the hardness of the color transition, so that people feel the color is soft when watching), then , where should advertisers go? In my opinion, there are three things to do: 1. Set reasonable content, such as combining commercial advertisements with public welfare. Through the reasonable setting of the content, people's resistance can be greatly reduced. In fact, LED outdoor large screens are not only used to place commercial advertisements. In foreign countries, it has become a digital superman who "saves the world". In the United States, many LED outdoor large screen operators have reached cooperation with relevant governments and public welfare organizations to pay attention to the issue of child abduction. When a kidnapping occurs, the screens can send emergency notifications within minutes, even if commercials are stopped. Not only in foreign countries, but also in China, led outdoor display screens are also showing their talents. For example, giant screens in high-rise buildings in Shanghai prayed for the missing flight of Malaysia Airlines, Jiangsu Huai’an outdoor LED large screens broadcasted live court trials, and Tangshan Firefighting Fengrun Brigade used commercial LED large screens to promote fire protection knowledge. These cases show that as long as the content is set properly, LED outdoor The display screen is not only a carrier of commercial advertisements, but also can transmit positive energy and win everyone's approval. 2. Control the playing time. This time, the "Plan" publicly solicited opinions, which also proves that people's awareness of "light pollution" is increasing, and controlling the playback time is undoubtedly one of the more effective methods. 3. Choose a suitable location. In order to avoid the impact of light pollution on the environment, LED large screen manufacturers should conduct on-the-spot investigations on the environmental conditions around the advertising spots during the customer purchase stage, and suggest customers to purchase suitable products according to the actual situation, so as to maximize the value of LED large screens , Avoid blindly pursuing high-definition highlights to pollute the environment and waste resources. It is understood that some large cities in China have begun to require large LED screens to be installed in open areas such as squares. For example, most of the LED screens in Shanghai are placed in areas along the river. In the final analysis, economic and social development must always be people-oriented, and the business operation model must be more humane to have greater room for development. The urbanization of the city is not reflected on the basis of a "bright" word. What the LED outdoor display is shining is not only the light of modern technology, but also the cultural atmosphere of the city. At the beginning of the Chinese lanterns, it is colorful. Unknowingly, the large LED screen has become a business card of the city. It is like a microcosm of urban culture, not only a material container that carries the history of urban evolution, but also a monument that supports the spirit of the city. How to integrate the outdoor LED large screen into the urban landscape and make the night of the city more vibrant and dynamic is its future direction. A city rich in cultural charm will definitely be more plump and moving. .