Various shapes are derived from outdoor LED screens

There are various outdoor environments, and many unconventional LED screens have been derived. The most common strip LED screens can be seen everywhere in the streets and alleys. The market for small-pitch LED screens has been heating up rapidly in the past 16 years. The number of screens has gradually increased. The exterior wall of the hotel looks like there are windows during the day, but at night it becomes an LED screen, which is the innovation of the grille LED screen. As we all know, the outdoor advertising market occupies half of the LED screen applications, so it has become a must for LED screen manufacturers. In recent years, the outdoor application products of LED screens have gradually expanded, and with the maturity of emerging LED screen product technologies, they have entered into major market segments and divided the entire outdoor market, forming a prosperous scene of outdoor display diversification .

The full-color bar LED screen at the door, as the LED screen is accepted by everyone as a new media form, the price of the full-color LED door bar screen is also accepted by everyone, the standardization of LED accessories and the acceleration of the commercialization process will be extremely Dadi promotes the popularization of full-color LED door headline screens. The dynamic effect of the full-color strip LED screen at the door is good, and the color is bright, similar to the outdoor LED full-color advertising screen. It can play content in various formats, and can display text and video in 7 colors arbitrarily. Add the text you want to play and display, which can attract people's attention and can be used as a carrier for the store to release the latest advertising information. In the outdoor media advertising LED screen market, full-color LED screens have become the mainstream products in the market, but in the strip LED screen market represented by door screens, it is still the status quo of single and double-color products.

However, with the advancement of full-color screen technology and the decline in cost, the door screen market, which is the last line of defense for single and double-color products, is about to be broken by full-color LED screens. Outdoor small-pitch LED screen technology, with the maturity of outdoor small-pitch LED screen technology, the outdoor and semi-outdoor digital signage market will be a potential market for outdoor small-pitch LED screen applications. The size demand structure of the outdoor digital signage market has changed, and medium and large sizes are more popular.

The complex outdoor environment puts forward higher requirements for the original display terminal, among which "high brightness", "high protection" and "tolerance" are the first prerequisites. At this level, small-pitch LED has a natural absolute advantage to replace traditional LCD digital signage. Due to the high pixel density in the unit size, the small pitch is more and more used in close-range and small-area projects outdoors, realizing the use requirements of fine and close-up viewing.

Therefore, it is suitable for short-sighted applications. Smaller applications are preferred in market segments such as information kiosks/newsstands, bus stops, chain luxury store windows, community information broadcasting, outdoor seat advertisements, light pole advertisements, shops, door lintels, and gas stations. Spacing products. Especially in recent years, pedestrian streets and commercial plazas in cities have gradually increased, and a large number of well-known domestic and foreign brands and luxury goods have increasingly settled in these commercial streets. Playing brand information on LEDs is also becoming more and more popular. The small-pitch LEDs have an excellent display effect for close-up viewing, and are very suitable for installation in shop windows or on the street.

With the upgrading and improvement of outdoor small-pitch LED products, outdoor applications are also continuously subdivided. LED is not just a dazzling decoration hanging high on the outer wall of a building. More and more small-area, close-range applications have entered the public's field of vision. Light pole LED screen, in the application field of LED screen, is a typical combination of LED screen and other technical applications. In the current construction process of smart city, with the huge market demand in the field of traffic lighting, the emergence of emerging light pole screen will Triggering a new market segment of LED screens, LED light pole screens are becoming an important force in the construction of smart cities.

As the main carrier of outdoor commercial advertisements, LED screens have always appeared as large-screen displays in people's consciousness. With the popularization and application of smart light poles, light pole LED screens with small display areas have been widely used in large-scale cities. The highway system spread out. It presents a wide range of large-scale applications, forming a very large-scale advertising display carrier, and forming a huge advantage over traditional light box advertising. Moreover, with the help of networked communication, LED screens on light poles can have a function similar to TV dynamic screen advertisements, and due to the huge number, different advertisements can be displayed in different road sections at the same time. It will present people with a more vivid and realistic display screen, thereby making the advertisement performance more vivid.

Light pole LED screens are mainly used to replace ordinary advertising light boxes such as street light poles, pedestrian street lighting poles, and communities. Grille LED screen, with the acceleration of urban construction, glass curtain wall, a high-end and high-grade building material, has gradually become popular. Transparent screens are easy to install and maintain, and have good permeability due to their thinness and no need for steel frame structures. And other characteristics, it can be said to be a hit with the glass curtain wall. Not only does it have no sense of disobedience when applied to the glass curtain wall, but also because it is fashionable, beautiful, modern and technological, it adds a special aesthetic feeling to urban buildings. Therefore, the grid LED screen has won the unanimous approval of everyone in the market, and has received widespread attention and popularity.

The emergence of transparent LED screens not only integrates all the advantages of conventional outdoor high-definition LED screens, but also eliminates the aesthetic problems of the city to the greatest extent. Because it is mostly installed behind the glass curtain wall, even when it is not working during the day, it will not have any impact on the surrounding environment. At the same time, because it adopts a new form of indoor advertising outdoor communication, it can well avoid the approval of outdoor advertising.

Along with the flood of outdoor advertising LED screens comes a series of negative problems, including the image of the city. Due to the problems of outdoor advertising LED screens, in recent years, the approval of outdoor large screen installations has become more and more cumbersome, and the management of outdoor advertising has become increasingly strict. Strip LED screen, with the micro-innovation of the strip LED screen in the industry, the appearance of hollow design has greatly improved the transparency and perspective effect of the light strip screen.

When the viewer stands at an ideal distance to watch, the display screen seems to be suspended on the glass curtain wall, as transparent as it is. When the transparency rate can reach the installation of glass curtain wall, when the stability and price of the product can compete with the traditional LED screen, the strip LED screen will usher in a bigger market. It is understood that the LED curtain wall is composed of a large number of large-pitch light bar screens, which are mainly used on the entire wall and roof of the benchmark buildings in the city center, and the order for a project is not cheap.

For advertising operators, the super large LED screen area can bring higher advertising revenue, because advertisers tend to place larger media. In recent years, more and more urban landscape lighting has developed from purely functional lighting to displaying aesthetic significance. We can see many large LED screens being built on the most prosperous landmark buildings in the city. If a traditional LED screen is used, the bulky large box structure is like a black wall, which will seriously affect the look and feel of the building facade, and cannot meet the various creative appearance display needs of these landmark buildings.

The miniaturization, modularization, and flexible installation of the strip LED screen are like a thin transparent silk fabric hanging on the exterior of the building, so that the LED screen can be perfectly integrated with the landmark building. .