Analysis and evaluation of LED display sales model

Compared with LED display sales models, the usual LED display manufacturers have two sales models, the first is channel, usually refers to offline, the second is online sales, which mode is suitable for the development of LED display, this depends on It depends on the actual situation of the project. If it is an individual project with a small amount, it can be used online. If it is a government bidding or a large LED display project, it must be a door-to-door visit or bidding. The sales volume and process of products under different sales models are different. We want to give an example of the difference between the full-color LED display online marketing model and the offline model. Sometimes they show that they complement each other but sometimes they are extreme. The stark opposite of . Some people think that online and offline are opposites in themselves. The growth of one party will inevitably affect the other party, and the result can only be a direct choice between the two. They do not approve of the development of this two-way model, which is the carrier of contradictions. In the end, it is themselves who are defeated. .

In fact, we don't have to worry about this, because since we can allow the existence of these two sales models, they can coexist, and their existence is reasonable. The two modes seem to check and balance each other and oppose each other, but after careful analysis, it will be found that they are actually complementary to each other. Why do you say that? Because online and offline procedures are different, we can adapt to the needs of customers and choose a reasonable online or offline cooperation mode.

For example, if the customer is an individual or an enterprise needs to purchase a batch of full-color LED display products and the amount involved is small, they will adopt an online cooperation model. We cooperate with them in the form of ex-factory price, which is affordable, fast in payment, and small in amount. Customers can be settled directly. Then the other is that a large-scale project involves a large amount of money. It is necessary to find several LED display manufacturers to come and go through the bidding process. It is a necessary process. Then we will act according to the regulations. Naturally, the procedure requires a lot of upfront costs. These It all has to be included in the cost, which should be understandable, otherwise, even if the bid is won, the profit from the appearance of the polar region will not be enough to pay for the initial expenses, and the final payment will take a long time to settle. It will become a loss. Business is naturally irrational. When it comes to the traditional offline sales model of full-color LED display, the operating cost is high, the order quantity is small but the average number of products per order is large, and the profit based on the payment method is relatively high.

The characteristics of online sales in the network mode are completely opposite to offline sales. Its operating cost is low, and direct dialogue with end customers saves a lot of intermediate costs, and even does not need to set up an office; secondly, although the purchase quantity per order is small, the number of customers accumulates. The more beneficial it is, at least ensure that old customers can place orders for LED displays every day, the east side is not bright and the west is bright, and it is not always necessary to count on a few customers to make a living; because the online cooperation saves intermediate costs and is direct point-to-point service, so customers get directly the ex-factory price of our LED display, which saves unnecessary waste for customers themselves. So in any case, no matter whether it is online or offline, each LED display cooperation mode has its distinctive characteristics. If it is said that the conflict between the two is caused, then the point is that the method of processing the order is improper, and the customer is not clear about the two. If they can't understand the situation in the LED display screen in detail, they will naturally not understand it.

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