Outdoor LED large screen future big data evaluation

Outdoor LED media companies also have their own users, and to find users and understand users' "viewing behavior", it is necessary to establish a media database. The database of outdoor LED large-screen media is different from traditional media and online media. Its audience is changing, there is no time and space limit, and it will not leave traces in the process of viewing. However, "media fusion" is the basis for database construction. Provides a good idea. Outdoor LED media is static, but its audience is mobile, and each mobile audience has a signal transmitter that is almost uninterrupted - a mobile phone, so by defining the scope of the audience around the LED media and tracking The information of mobile phone users has found the audience of outdoor LED media. In addition, the content setting of outdoor LED media is also a problem that big data needs to solve. Every media has its own capacity standard, TV has its program duration, newspapers have its layout, and outdoor LED screens should also have their own capacity—screen load. The amount of screen load includes two criteria: one is the total duration of the advertisement rotation, and the other is the duration of a single advertisement. The setting of these two standards will depend on the visual duration of the audience around the media. By studying the complexity of road conditions, the speed of vehicles and pedestrians, we can determine the length of time from when the audience sees the information of the LED media to when they passively stop watching, so as to set the screen load of each media, so that the media content can get the best dissemination effect. On the other hand, it involves the advertising design of the LED large screen. It has been proved by practical experience that TV advertisements and print media advertisements are not suitable for direct use on outdoor LED media, which is mainly determined by the distance between the media and the audience. Therefore, the advertising design of outdoor LED media should have its own design principles, and this requires the use of big data to study where is the visual center of the audience watching outdoor LED media? What are the characteristics of their dynamic viewing behavior? Prefer dynamic or static? Big data needs to greatly help outdoor advertising to achieve a reasonable layout, precise placement, and maximize the effectiveness of existing advertising resources. Whether the large LED screen can effectively broadcast targeted preset content in a timely and appropriate place, enhance the on-site experience of consumers, and make people want to buy after seeing the advertisement is the most basic consideration for most advertisers. Knowing where 50% of the advertising budget is spent” is actually the result of having to choose the Nth power of suboptimal choices. Therefore, in addition to the procurement and delivery platform covering the whole country, the programmatic arrangement should also include the analysis and positioning of real-time scenes and the random broadcast of matching preset content, so as to win more budgets from big brands, thereby increasing various effective brands. (capital and information) liquidity distribution. In order to adapt to the media features of location-based push and location-based digital advertising, smart cameras, sensing devices, Wi-Fi, and Bluetooth low-power consumption that integrate software and hardware should become standard configurations for new LED screens in the future, and link Cloud advertising pool content library and data processing platform. .