In the future, the LED screen sales method will develop towards that trend

In the future, the sales method of LED screens will develop towards that trend. There are many sales methods now. The best sales method of LED screens is a topic that is placed in front of all industry leaders. The previous agency nature, the later channel, and now the fiery network marketing, e-commerce Wait, every sales method of LED screens has people of all ages, as long as the general trend is right, there is no suspense. It is absolutely impossible not to be a channel. The embarrassing death of Shenzhen enterprises in the past few years is an obvious example. Do it, how to do it? And divide the channel into seven modules: provincial agency, distribution, engineering, hardware, supermarket, export, and e-commerce? Or find another way? There is no era where the screen channel is as popular as the LED screen era. Hate again.

Love it because it has broad market potential and imagination; hate it because of its huge operational difficulty, ups and downs in the market, and fragile and turbulent dealer camp. Of course, the problem is not here. The problem is, the price of LED screens keeps falling (it's better now), and your inventory will keep depreciating, and no one can afford this loss! Even if they could afford it, no one would want to bear it.

Manufacturers don't want to worry about it, and businesses don't want to worry about it either. Doing business is to make money, how can it be possible to do a loss-making business? If it is a provincial agency, what is the appropriate sales volume for a year? How much inventory is appropriate? Do you need to distribute the goods? Of course, screen products will also encounter problems, but there are relatively few problems. The price of LED screens is relatively high (not to mention junk products), and the product funds of the general agency or specialty stores are still relatively large, and not everyone can afford it.

Of course, we have to admit that there are risks in doing any business, but this risk is not as obvious as the depreciation of LED screen inventory! So there are two other thinking modes. One, the manufacturer voluntarily proposes that manufacturers share the risk of inventory depreciation. This is of course to everyone's liking (let's be too cautious not to say it).

There are also proud manufacturers who swear to their dealers: "Do it boldly, and once the inventory depreciates, I will count it as mine!" In this case, is it possible to make to order? Is it possible to have zero inventory? Of course it is possible to make to order, but even the merchants are not Without inventory, how can there be decent orders? Zero inventory is even more of a joke. If you don’t do inventory, do you still call it wholesale? Even retail must have reasonable inventory, let alone wholesale! Can you make reasonable inventory? Of course reasonable inventory is ideal, but reasonable inventory is also risky! But we think this is Such assurances are irrational, or inappropriate for most people. In business, the most rational choice is to share benefits and risks.

In the past, the depreciation of the LED screen as a light source was almost a trend, unless there was a major reversal in raw materials this year; the LED screen as a lamp can be preserved or increased by working hard on materials, craftsmanship or other added value . At the same time, as a general-purpose LED screen product, its depreciation is also a major trend, and it can only continue to highlight its cost performance. On this issue, Mulinsen, Fozhao, Changfang, and NVC are all sober.

Can you have such a developmental thinking and find a way to make the inventory not depreciate but appreciate? This seems like a myth, but it is definitely possible. When communicating with Chen Shaozhong of Guanya a few days ago, he told the author that the reason why Guanya's dealers dare to stock up is because Guanya's table lamps are not depreciating in value, but increasing in value. The depreciation of inventory has objectively caused the entire industry to be cautious (except for those with deep pockets and those who do not know what to do), which has slowed down the pace of marketization of the industry a lot.

It has also caused huge losses and depression of some high-achieving enterprises. But in the long run, maintaining the relative stability of LED screen products is crucial to promoting channel construction. Sudden surprises, ups and downs, will be a fatal flaw in the channel construction of the LED screen industry.

.